Escape Artist
  • Features
    • Interviews
    • News
    • Field Notes
    • Trending
  • Your Escape Plan
    • Finance
    • Real Estate
    • Second Citizenship
    • Digital Nomadism
    • Events
  • Destinations
    • Europe
      • France
      • Germany
      • Italy
      • Portugal
      • Scandinavia
      • Spain
      • UK
      • Rest of Europe
    • Central America
      • Belize
      • Costa Rica
      • El Salvador
      • Guatemala
      • Honduras
      • Nicaragua
      • Panama
    • Others
      • Africa
      • Asia
      • Australia
      • North America
      • South America
  • Travel Tips
    • Know Before You Go
    • Packing List
    • Food + Culture
    • Health + Wellness
  • Subscribe
Escape Artist
  • Features
    • Interviews
    • News
    • Field Notes
    • Trending
  • Your Escape Plan
    • Finance
    • Real Estate
    • Second Citizenship
    • Digital Nomadism
    • Events
  • Destinations
    • Europe
      • France
      • Germany
      • Italy
      • Portugal
      • Scandinavia
      • Spain
      • UK
      • Rest of Europe
    • Central America
      • Belize
      • Costa Rica
      • El Salvador
      • Guatemala
      • Honduras
      • Nicaragua
      • Panama
    • Others
      • Africa
      • Asia
      • Australia
      • North America
      • South America
  • Travel Tips
    • Know Before You Go
    • Packing List
    • Food + Culture
    • Health + Wellness
  • Subscribe
👤

LIFE WITHOUT BOUNDARIES

THE NUMBER ONE SOURCE FOR EXPATS, DIGITAL NOMADS, AND DREAMERS.

This field is for validation purposes and should be left unchanged.
  • Your Escape Plan

Expanding your U.S. Business into Germany

  • October 9, 2018
  • BY EA Editors
Total
0
Shares
0
0
0

Expanding your U.S. Business into Germany

Known as the beating heart of Europe, Germany is widely regarded as a cultural and economic powerhouse. Due to its proximity to Western European economies like France, Italy, and the Benelux countries, it is considered to be a prime target market.

Germany is a global leader in innovation and it’s also the fourth largest economy in the world. Even the recession that has plagued Europe for the past decade could not bring the German economy down – with the country even boasting a +1.9% growth rate in 2018.

The idea of expanding into the German market seems very appealing for many companies and it’s no surprise why. However, there are several factors (i.e. purchasing behaviors, differences in culture, laws, etc.) that need to be considered first before you start branching out and taking your business abroad.

In this article, I will give you a closer look at the top 6 factors that you need to take note of when doing business in Germany.

Let’s dive in:

1) Personal Data Protection

Germans do not play around when it comes to protecting their personal data. If you plan on putting up an e-commerce website in Germany, be prepared to face many barriers to online sales. Several federal laws protect personal data in the country – remember that if you will be requiring customer data that is necessary for the sale.

 

2) Complicated Regulations

One of the biggest obstacles you will face when establishing a business in Germany is the abundance of regulations. Businesses exporting to Germany are required by the law to comply with national (DIN), European (EN) and International (ISO) standards. These countless regulations partly explain why the workplace culture in the country appears very strict to foreigners.

 

3) Tradition and Innovation

Germany is a front-runner when it comes to technology and innovation in different sectors, particularly in manufacturing. Its economy is supported by a wide range of businesses that include construction, automobile manufacturing, health care, and renewable energy technology.

Expanding your U.S. Business into GermanyBut despite the technological advances in the country, Germans lag behind in terms of digital technology. Their economy still heavily depends on manufacturing Mittelstand – also known as small and medium-sized enterprises – sectors that are still having difficulties getting on board the process of digital transformation.

 

4) E-commerce

E-commerce is a growing industry in Germany – representing 25% of distance sales. If you are hoping to establish a retail business in the country, expect to have well-established rivals in a distribution network that’s very dense. You can choose from different types of shops like malls, discounters, general and specialized department stores, and so on.

 

5) German Culture

Adapting to the German culture is key if you want your business to succeed. More than anyone, Germans demand quality in everything, Although they have high expectations, they also take price into consideration. Research has proven that German consumers are willing to visit different e-commerce websites of physical stores just to make sure they have chosen the best price-to-quality ratio.

 

6) Language

Lastly, regardless of the service or product you intend to export to Germany, be sure to translate all of your business details, website, and content. Instead of just focusing on localized content, don’t forget to transcreate all of your marketing campaigns in order to speak to more audiences.

Once you’ve successfully tapped into the German market, there are reliable firms out there that can take care of your company’s payroll management needs. Payroll outsourcing in Germany is a simple and more cost-effective way of paying your employees in full, as well as filing wage tax returns on time.

Outsourcing payroll gives you peace of mind because you are sure that the correct wage and social security taxes are paid. This means you never have to worry about tax penalties for late payments or incomplete filing.

Doing business in Germany has a lot of benefits, which all stem from the country’s strong business sectors and economy, high skill levels of workers and the German business culture’s core values.

If your U.S. company is expanding into Germany, the success of your endeavour will rely on a sound understanding of these important values. It will also depend on your ability to interpret their influence over business interactions – something you can learn through different initiatives and cross-cultural awareness courses.

Here is probably the most extensive ebook on Everything You Ever Wanted To Know About Eliminating Your Taxes, Protecting Your Assets And Regaining Privacy Over Your Life And Investments. It is called The Ultimate Guide To Going Offshore.

I hope you enjoyed reading: Expanding your U.S. Business into Germany. For assistance with second residency and citizenship, please contact us HERE.  Here are a few articles I know you’ll love!

Getting Residency In Germany

Working Abroad in Germany

What You Need To Know To Move To Germany

Where are Expats Living in Germany?

 

If you’re considering traveling or moving abroad, be sure to explore your healthcare options. Visit International Citizens Insurance to learn more and get a free quote.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Europe
  • expats
  • managing your money
Previous Article
  • Asia

Residency Options in Japan

  • June 24, 2018
  • BY EA Editors
View Post
Next Article
  • Asia

Things to Know Before Starting to Look For a Job in Asia

  • March 1, 2019
  • BY EA Editors
View Post
You May Also Like
Low-Tax Countries to Save Money in 2025
View Post
  • Plan B
Where Expats Are Moving to Keep More of Their Money
  • BY EA Editorial Staff
  • August 27, 2025
The search for a second passport has shifted from luxury to necessity for many Americans
View Post
  • Second Residency
America’s Second Passport Fever
  • BY EA Editorial Staff
  • August 25, 2025
Belize Offshore Banking
View Post
  • Plan B
Why Belize’s Waters Run Deep in Offshore Banking
  • BY Luigi Wewege
  • August 20, 2025
International Banking Structures
View Post
  • Plan B
Tax-Friendly Banking Solutions for International Investors
  • BY EA Editorial Staff
  • August 13, 2025
Global Residency Program and Citizenship Programs
View Post
  • Plan B
Your Next Investment Should Be a Residency Program
  • BY EA Editorial Staff
  • August 6, 2025
Tunisia, North Africa - One of most affordable Countries to live
View Post
  • Plan B
The Most Affordable Countries to Live in 2025
  • BY EA Editorial Staff
  • July 30, 2025
View Post
  • Interviews
The House We Rebuilt in Georgia
  • BY Isha Sesay
  • July 28, 2025
Where old walls meet new beginnings, the €1 home story continues to unfold.
View Post
  • Field Notes
Inside Italy’s $1 Home Revolution
  • BY Isha Sesay
  • July 21, 2025
Trending Posts
  • Moving to Morocco: a palette of Tradition, Texture of Tradition 1
    • Morocco
    Top 10 Things to Know if You’re Moving to Morocco
    • August 18, 2025
  • Croatias Tourism: Aerial view of Croatia’s stunning Adriatic coastline, where historic towns meet turquoise waters 2
    • Croatia
    Croatia’s Journey to Wonder
    • August 22, 2025
  • Albania Travel Guide: City views in Tirana, Albania on a summer afternoon 3
    • Albania
    Albania’s Bold New Beat
    • August 15, 2025
  • Belize Offshore Banking 4
    • Plan B
    Why Belize’s Waters Run Deep in Offshore Banking
    • August 20, 2025
  • The search for a second passport has shifted from luxury to necessity for many Americans 5
    • Second Residency
    America’s Second Passport Fever
    • August 25, 2025
Subscribe
Know Before You Go
  • Croatias Tourism: Aerial view of Croatia’s stunning Adriatic coastline, where historic towns meet turquoise waters 1
    • Croatia
    Croatia’s Journey to Wonder
    • August 22, 2025
  • Moving to Morocco: a palette of Tradition, Texture of Tradition 2
    • Morocco
    Top 10 Things to Know if You’re Moving to Morocco
    • August 18, 2025
  • Albania Travel Guide: City views in Tirana, Albania on a summer afternoon 3
    • Albania
    Albania’s Bold New Beat
    • August 15, 2025
  • Luxury Travel Experiences with Christina Tan 4
    • Interviews
    Inside the World of Luxury Travel with Christina Tan
    • August 11, 2025
  • Friendly locals and relaxed daily life in The Gambia 5
    • Africa
    Could The Gambia Become Africa’s Next Digital Nomad Safari?
    • August 8, 2025
Learn More
  • About Us
  • Contact Us
  • Subscribe
Why Subscribe

The newly imagined Escape Artist brings you fresh content with a global focus, and sharp, up-to-the-minute coverage of the joys, challenges, and opportunities of life abroad.

For a limited time, we’re offering a special discount on all subscription deals, so be sure to lock-in these incredible savings and start receiving top-notch travel and expat content today!

Sign up for the EA Newsletter

Get important news delivered directly to your inbox and stay connected!

This field is for validation purposes and should be left unchanged.
Escape Artist
  • Terms & Conditions
  • Privacy Policy
  • Cookies Policy
  • Disclaimer

Input your search keywords and press Enter.

Newsletter Subscription
Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/