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👤

THE NUMBER ONE SOURCE FOR BUILDING A LIFE ABROAD

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  • Investment

Gold Is on Sale. The World Needs It More Than Ever

Rich Checkan explains why the forces that drove its historic rise have not disappeared, and why this may be the opportunity investors have been waiting for.

  • BY Rich Checkan
  • September 15, 2026
Stacked one kilogram fine gold bullion bars
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Gold’s recent fall looks dramatic in isolation, but against a century of monetary expansion and currency debasement, it tells a very different story.

…and needed more than ever.

That is how I see gold right now.

Back in May, I told you about the opportunity that was available to you in silver. With silver still trading at half its all-time high, that opportunity continues to be available to you.

But today, I want to focus on the real money that is gold… because it is a bargain as well.

Up and Down

Over the past four years, gold has tripled from $1,800 per ounce to $5,500 per ounce at the end of January.

That all-time high was an appreciation of 26% in just the first month of the year. That followed a 64% appreciation last year.

But then, the wheels fell off.

Since the start of the conflict between the U.S. and Iran, gold and silver prices have fallen out of bed. For the year, gold is down around 6%. Here is what that looks like graphically thanks to Macrotrends.com…

Gold price from January to July 2026, showing why gold prices are falling in 2026: a peak above $5,000 an ounce in late January down to about $4,050 by mid-July

I think you can agree. This is not a pretty picture.

If I had no knowledge of what this particular asset was, I would not be interested in it.

But fortunately, I do have a thorough understanding of this particular asset. And that knowledge makes me want to back up the truck and break out my checkbook.

This is a blip on the long-term radar, and gold is needed now more than ever.

First the Blip… Then, the Need

Let us look at gold again. This time, instead of looking at seven months, let us look at the hundred-year chart also from Macrotrends.com…

gold-price-100-year-chart-1915-2026

This is a vastly different picture.

That horrible seven-month window from the last chart is barely a discernible blip in the big picture.

I want to draw your attention to four different points in the chart that highlight gold’s importance in every single portfolio.

1933 – That is when President Roosevelt confiscated gold to devalue the dollar by about 60%.

1971 – That is when President Nixon decoupled gold and the U.S. dollar.

2008 – That is the great Financial Crisis and the massive expansion of the money supply.

2019 – That is the covid-19 pandemic and an even greater expansion of the money supply.

The first two events were currency resets because we could not pay our bills as long as we were bound to settle things in gold at a fixed price.

The last two events were monetary expansions possible only because we were no longer bound by gold to balance our budgets.

You can see how the wheels have come completely off the apple cart since we no longer required fiscal responsibility in 1971. And make no mistake… that trend in gold versus the U.S. dollar is immutable.

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Central banks around the world can see what is happening with the U.S. dollar… and with all fiat currencies for that matter. They see dysfunction in Washington, DC and elsewhere. They see fiscal irresponsibility in Washington, DC and elsewhere.

And they see what gold has done for millennia.

That is why they have been buying gold regardless of price for the fifth straight year now.

That is why gold has surpassed euro and U.S. dollars as the largest allocation of central bank currency reserves.

Investors Will Move Back In

In a world that is addicted to debt at all levels – government, corporate, personal – the world’s only real money, gold, is necessary no more than ever.

In this environment, if you are fortunate to have your salary keep up with the increased cost of everything you buy, you are one of a lucky few. Most of us see the shrinkage everywhere we turn.

That same dollar, euro, or yen buys less over time. I call that the “incompetence tax.” We consumers are “taxed” in that we pay more for the same things because our elected leaders are too incompetent to balance a budget and safeguard the purchasing power of our currencies.

In this environment, there really is only one liquid store of purchasing power proven to stand up to the “incompetence tax.”

Gold.

And we saw the impact on the gold price last year when investors started buying. Again, gold was up 64% in one year… and up 26% in the month of January of this year.

Investors will come back into gold… and fairly soon.

The questions for you are these…

“Do you want to buy your gold now, on sale, $1,500 below all-time highs? Or do you want to wait and buy the more expensive gold later?”

For those of you who are serious about protecting your purchasing power – for those who wish to Keep What’s Yours – the answer is simple.

Buy now. Buy well.

Start the simple process with a free consultation by emailing us.

We look forward to serving you…

About the Author

Rich Checkan is the President and COO of Asset Strategies International, Inc. (ASI) and specializes in helping North Americans diversify assets internationally using the precious metals market.

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Gold’s recent fall looks dramatic in isolation, but against a century of monetary expansion and currency debasement, it tells a very different story.

…and needed more than ever.

That is how I see gold right now.

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