{"id":41174,"date":"2020-09-09T11:14:55","date_gmt":"2020-09-09T15:14:55","guid":{"rendered":"https:\/\/www.escapeartist.com\/?p=41174"},"modified":"2020-09-09T11:53:33","modified_gmt":"2020-09-09T15:53:33","slug":"how-a-ppc-agency-can-improve-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.escapeartist.com\/blog\/how-a-ppc-agency-can-improve-your-conversion-rate\/","title":{"rendered":"How A PPC Agency Can Improve Your Conversion Rate"},"content":{"rendered":"
A pay per click(PPC) is an advertisement that you pay for every time someone clicks on it.<\/span><\/p>\n A very common one is search result ads. These ads look like a search result and pop up on the top of result pages when someone types in your keyword.<\/span><\/p>\n Sounds pretty cool, right? You know, because you are guaranteed to get your money\u2019s worth as you are only paying when your ad works.<\/span><\/p>\n Well, not necessarily.\u00a0<\/span><\/p>\n Just because someone clicks on your ad doesn\u2019t mean it\u2019s effective. <\/b>If people aren\u2019t interacting with your site when and making purchases, then is your ad really working?<\/span><\/p>\n That is why <\/span>you need a conversion-based approach to your PPC campaign <\/b>to ensure that your ads are giving you leads and customers.<\/span><\/p>\n If a conversion rate is something that is new to you, then a professional agency can help with your PPC ads to maximize their potential.\u00a0<\/span><\/p>\n Here are some conversion optimization rate services an agency can provide to enhance your PPC strategy.<\/span><\/p>\n Your PPC add will show up when people search for the keyword you bid on.\u00a0<\/span><\/p>\n This means that <\/span>picking the right keywords is crucial to your PPC campaign<\/b>. Unfortunately, it isn\u2019t as easy as it looks.<\/span><\/p>\n You don\u2019t want to just pick words that are somewhat related to your business. It helps to be specific and choose words that will reach your target audience.<\/span><\/p>\n You will likely get less traffic doing this, <\/span>but your conversion rate will increase.\u00a0<\/b><\/p>\n This is because the people arriving on your site will be more likely to engage with your site and become customers, thus making your PPC ads more effective.<\/span><\/p>\n A conversion rate optimization agency will help you implement the keywords that will hit your target market, so you get the most out of every click you pay for.<\/span><\/p>\n <\/p>\n Data is vital to your PPC campaign, as it will tell you if it is effective or not.<\/span><\/p>\n Examples of data gathering include:<\/span><\/p>\n This data can then be analyzed to determine <\/span>what aspects of your PPCs and site are working, what needs to be changed and how.<\/b><\/p>\n A conversion rate optimization agency will collect and interpret this data, then make recommendations on what you can do going forward.<\/span><\/p>\n <\/p>\n Getting your PPC ad to show up is one thing.<\/span><\/p>\n Now you need people to click on them.<\/span><\/p>\n In addition to using relevant keywords for your target audience, <\/span>writing compelling and engaging ads will help draw users\u2019 attention and get them to click on your ad.\u00a0<\/b><\/p>\n This is no easy task, but a conversion rate optimization agency will be able to help you write a more effective copy for your PPCs.<\/span><\/p>\n They can also incorporate secondary long and mid-tail keywords that <\/span>can better target a searcher who\u2019s late in the purchase cycle, as those are the consumers who are more likely to convert.<\/span><\/p>\n <\/p>\n Your PPC ads and landing pages will need to express to the visitor quickly why your product\/service is right for them.<\/span><\/p>\n A good PPC agency will take the time to get to know you and your business so they can bring out the best of it in your PPCs.<\/b><\/p>\n<\/h1>\n
Using The Right Keywords<\/strong><\/h2>\n
Gathering And Analyzing Data<\/strong><\/h2>\n
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Write Compelling Ads<\/strong><\/h2>\n
Incorporate What Is Best About You<\/strong><\/h2>\n