{"id":38761,"date":"2013-08-11T00:23:39","date_gmt":"2013-08-11T04:23:39","guid":{"rendered":"https:\/\/www.escapeartist.com\/?p=38761"},"modified":"2020-08-24T03:57:16","modified_gmt":"2020-08-24T07:57:16","slug":"discover-ecuador","status":"publish","type":"post","link":"https:\/\/www.escapeartist.com\/blog\/discover-ecuador\/","title":{"rendered":"Discover Ecuador"},"content":{"rendered":"

Daily Brief – Ecuador promotes Regional Tourism<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0 Stealing a page from the Samson and Goliath playbook, Ecuador has begun an impressive campaign to bring Brazilian tourism dollars to Ecuador.\u00a0 The word \u201cchutzpah\u201d comes to mind.\u00a0 Brazil, an intoxicatingly beautiful nation in its own right, with its own booming tourism trade, may not seem the idea locale for a full-blown \u201c Discover Ecuador \u201d tourism blitz.\u00a0 Not at any time, but certainly not on the eve of Brazil hosting both the World Cup in 2014 and the Olympic Games in 2016.\u00a0 However, oddly enough, Ecuador much like Samson, may be onto something, with a trick or two up its sleeve.<\/p>\n

For a nation, like Brazil, possessing one of the most renown tourism \u201chot spots\u201d in Rio de Janeiro, it may be hard to fathom for an outsider, but in the eyes of the local populace, Brazil has always been for Brazilians.\u00a0 It is one of the reasons starting a business in Brazil is so difficult.\u00a0 It is one of the reasons why Brazil enjoys one of the strongest extradition laws in the world.\u00a0 It is one of the reasons why purchasing real estate in Brazil may not be quite on par with the challenges found in places like Thailand or Greece, but it is right up there with one of the most challenging places in the world for a real estate transaction.\u00a0 Brazilians, filled with pride and rightfully so, see Brazil as their own \u201cprivate paradise\u201d.<\/p>\n

The reason I say the Ecuadorean tourism authorities may be onto something special is because I am viewing the next few years through Brazilian eyes.\u00a0 Yes, they are used to the throngs of tourists, but 2014-2016 are going to see an onslaught, near of epic invasion proportions.\u00a0 The world is going to spill, quite literally, into Brazil.\u00a0 Many of the locales see this as an opportune time to \u201cget out\u201d and view the rest of the world, for at least a while.\u00a0 A brief respite\u2026escape\u2026from the invasion of World Cup and Olympic tourism.<\/p>\n

Combine the aforementioned with the dramatic rise of the Brazilian middle class during the President Lula years and you just may have a nation ready to explode from a burgeoning outward-bound tourism perspective.\u00a0 The immense success of President Correa, in Ecuador, in creating a middle class, may well have been exceeded, in modern times, only by the success of Lula.\u00a0 While the Reais (Brazilian currency) has seen a tough time against the USD (Ecuadorean currency) in the last year, the financial wealth explosion under Lula has still generated plenty of excess cash for travel.<\/p>\n

Ecuador is wisely tapping into the new found wealth of Brazil, the desire for exploration and, just perhaps, the need to escape the \u201ctourist invasion\u201d.\u00a0 Ecuador may well be onto something special, with exceptional timing, in promoting itself as a \u201ctourism destination of choice\u201d for Brazilians.\u00a0 At a recent meeting of tourism operators in Sao Paulo, Brazil, Ecuador\u2019s Minister of Tourism, Vinicio Alvarado, carried a simple message, \u201cWe want more Brazilians to visit us [in Ecuador]\u201d.\u00a0 That simple message belies a much deeper and well organised campaign on the part of Ecuador\u2019s Tourism Minister.<\/p>\n

Armed with a relatively immense $660 million budget, over the next 4 years, Minister Alvarado is well prepared to woo the Brazilian tourism market and, for that matter, the global market.\u00a0 Pushing for greater private sector cooperation, Alvarado is encouraging tourism operators in Ecuador and tourism operators in Brazil to consider more cross-country promotional campaigns, citing various items of commonality, including beautiful beaches, attractive weather and the fact that both serve as stewards of the Amazon Basin.<\/p>\n

Speaking on that topic, representatives of Brazil\u2019s private tourism sector noted that the Brazilian market is clamoring for new locales to explore.\u00a0 Ecuador is considered a new and vibrant market, awaiting such exploration, which fits the mindset of the typical Brazilian tourist.\u00a0 In fact, the President of one of Brazil\u2019s largest tour operators mentioned that on his most recent visit to Ecuador he was amazed at the nation\u2019s natural beauty and how clean it was. Perhaps more importantly, he threw his support behind a plan for TAME, the major Ecuadorean airline, to expand flights directly into Brazil and from Brazil into Ecuador.\u00a0 If it occurs, it would be a boon for Brazilian tourism into the Ecuadorean marketplace.<\/p>\n

Ecuador\u2019s chutzpah just may pay off yet.\u00a0 Sight set firmly, Brazil in its cross hairs, a spunky Ecuadorean initiative just may land Goliath.\u00a0 Only time will tell for certain, but nonetheless, the aggressive initiative and heavily armed new tourism budget, speaks well for Ecuador\u2019s future in the travel industry.\u00a0 For those of us already living here, we best come terms with the fact that the world truly appears ready to Discover Ecuador.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daily Brief – Ecuador promotes Regional Tourism \u00a0\u00a0\u00a0\u00a0 Stealing a page from the Samson and Goliath playbook, Ecuador has begun an impressive campaign to bring Brazilian tourism dollars to Ecuador.\u00a0 The word \u201cchutzpah\u201d comes to mind.\u00a0 Brazil, an intoxicatingly beautiful nation in its own right, with its own booming tourism trade, may not seem the […]<\/p>\n","protected":false},"author":308,"featured_media":38741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3],"tags":[],"yst_prominent_words":[3298,3306,25067,16014,31862,7731,31782,1732,16332,3834,30761,1878,5545,2334,31863,2198,3502,31861,2018,14707],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.escapeartist.com\/wp-content\/uploads\/2020\/08\/Should-I-Retire-In-Ecuador.jpg","_links":{"self":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/38761"}],"collection":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/comments?post=38761"}],"version-history":[{"count":1,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/38761\/revisions"}],"predecessor-version":[{"id":38785,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/38761\/revisions\/38785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/media\/38741"}],"wp:attachment":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/media?parent=38761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/categories?post=38761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/tags?post=38761"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/yst_prominent_words?post=38761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}