{"id":34998,"date":"2020-04-29T15:22:56","date_gmt":"2020-04-29T19:22:56","guid":{"rendered":"https:\/\/www.escapeartist.com\/?p=34998"},"modified":"2020-06-10T07:26:39","modified_gmt":"2020-06-10T11:26:39","slug":"magento-seo-5-tips-you-must-know","status":"publish","type":"post","link":"https:\/\/www.escapeartist.com\/blog\/magento-seo-5-tips-you-must-know\/","title":{"rendered":"Magento SEO: 5 Tips You Must Know"},"content":{"rendered":"<h2><strong>Magento SEO: 5 Tips You Must Know<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most exciting and powerful e-commerce platforms available today is Magento. If you have an online store you have more than likely looked into it. Keep reading to find out how to optimize your Magento site like an expert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>First things first&#8230;<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>Clean It Up\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">See what needs fixing on your site by running an audit. You can hire a <\/span><a href=\"https:\/\/pearllemon.com\/magento-seo\/\"><span style=\"font-weight: 400;\">Magento SEO expert<\/span><\/a><span style=\"font-weight: 400;\"> to run a full diagnostic on your website. Magento is very sensitive to duplicate content so one of the main things you or your Magento SEO expert will need to look through is all of your content. Other items to check are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page Speed &#8211; Use an easy tool like PageSpeed Insights &#8211; ideally you want your speed to be under 10 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Title Tags and Meta Descriptions &#8211; both title tags and metas will appear in search results. Although, Metas don\u2019t affect ranking directly they do provide more info for your users\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Domain &#8211; if you have multiple non-www or any multiple versions of your site you will want to clean these up. They directly affect Google crawling\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structured Data &#8211; you can use Google\u2019s free testing tool to make sure all your data is correct\u00a0 (this includes product reviews, social media links, as well as you product listings)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sitemap &#8211; You can do this through Magento for free\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once the audit is complete your SEO agency should provide you with a checklist of what needs to be tweaked.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Keywords Are Key<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nearly synonymous with SEO keywords are still an integral part of optimization. Long-tail keywords and specific intent phrasing will skyrocket your rankings if you know how to integrate them into your product descriptions and pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone has their favourite tools to use for this. Here are a couple of ones you can use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KeywordsFX<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ubersuggest\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these offers unique options to source keywords that will increase your search volume, find your competitor&#8217;s keywords and CPC. Keep in mind this can be time-consuming by yourself and typically eCommerce businesses will outsource this to a Magento SEO expert.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Descriptions and Images Matter<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When creating your product descriptions or uploading the product images, many people tend to put something together quickly and move on to the next step. Unfortunately, this is a BIG mistake. Your content which includes images as well reflects your unique brand and make you stand out from the crowd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a quick checklist of what <strong>NOT<\/strong> to do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copy and Paste a manufacturers product description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not using alt tags\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stuffing keywords\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generic file names like IMG123<\/span><\/li>\n<\/ul>\n<p><b>Pro-Tip: <\/b><span style=\"font-weight: 400;\">All SEO audits whether for Magento or not should include basics such as compressing images and videos so it doesn\u2019t affect load time as well\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Reviews\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ever heard of a\u00a0 little place online called Amazon? That mega-marketplace thrives off of reviews. In fact, reviews convert almost 60% of visitors, which translates into exponential revenue growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using an SEO expert, be sure to include all customer reviews and make it easy for your customers to leave reviews consistently. Incentivize reviews as well as gamification and other fun marketing strategies to get your customer to engage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always reply to any feedback on every channel. For example, Google My Business is a major entry point for customers to locate your store. Make sure all the details are correct and consistently updated and checked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro-Tip: Social media is a powerful tool and when used for reviews can provide your site with the relevance and authority you need.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Don\u2019t Forget To Share<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many e-commerce sites will forget their share buttons or only include a limited number of them. As mentioned above, social media sells. Make sure your site has relevant buttons like Whatsapp, Instagram, Facebook, and Pinterest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these tips and prepare to see a huge burst of traffic!\u00a0<\/span><\/p>\n<p><strong>I hope you got value from this article: Magento SEO: 5 Tips You Must Know<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magento SEO: 5 Tips You Must Know One of the most exciting and powerful e-commerce platforms available today is Magento. If you have an online store you have more than likely looked into it. Keep reading to find out how to optimize your Magento site like an expert. &nbsp; First things first&#8230; &nbsp; Clean It [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":34999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[26540],"tags":[26515],"yst_prominent_words":[7333,26508,18489,19883,15951,26504,26502,26512,26511,26501,12601,26506,26507,12206,26514,26513,26503,13989,3189,26505],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.escapeartist.com\/wp-content\/uploads\/2020\/04\/seo-441400_1280.jpg","_links":{"self":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/34998"}],"collection":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/comments?post=34998"}],"version-history":[{"count":2,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/34998\/revisions"}],"predecessor-version":[{"id":35003,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/posts\/34998\/revisions\/35003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/media\/34999"}],"wp:attachment":[{"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/media?parent=34998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/categories?post=34998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/tags?post=34998"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.escapeartist.com\/wp-json\/wp\/v2\/yst_prominent_words?post=34998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}