{"id":22737,"date":"2018-12-03T15:00:37","date_gmt":"2018-12-03T20:00:37","guid":{"rendered":"http:\/\/www.escapeartist.com\/?p=22737"},"modified":"2020-08-18T12:46:00","modified_gmt":"2020-08-18T16:46:00","slug":"how-to-make-your-travel-brand-recognizable-online","status":"publish","type":"post","link":"https:\/\/www.escapeartist.com\/blog\/how-to-make-your-travel-brand-recognizable-online\/","title":{"rendered":"How to Make Your Travel Brand Recognizable Online"},"content":{"rendered":"

How to Make Your Travel Brand Recognizable Online<\/strong><\/h2>\n

Did you ever imagine that you\u2019d be able to book your whole trip with just a few clicks? The future is here and it\u2019s all possible now. Online Travel Agencies (OTAs) have taken the travel business by storm and the market competition is getting tougher day by day. <\/span><\/p>\n

They once said that the world has become a global village, but the advanced world of travel and transportation has made journeys across the world possible in just a few minutes. You don\u2019t have to travel for 80 days to get around this globe, do you?<\/span><\/p>\n

With the advent of the OTAs like Travelocity, Expedia, Orbitz, and many others, the hottest travel deals are out there to attract travelers of all kind. That\u2019s one thing, but along with these opportunities, you even don\u2019t have to worry about your accommodation and reservations for hotels, trips, and travel. <\/span><\/p>\n

These travel agencies aren\u2019t only competing with each other at the market, but they\u2019re also competing to get ahead in the market to sell their products. Travelers and tourists are going to demand a majority of services from the agencies that are updated on what\u2019s going on in the air and on the internet. For that reason, travel agencies employ numerous strategies to make themselves recognizable.<\/span><\/p>\n

You have an online traveling agency too? Why didn\u2019t you say that before? You\u2019ve just come to the right place, because today, we\u2019re going to discuss some key techniques that are going to prove effective in making your business recognizable all across the internet. <\/span><\/p>\n

So, fasten your seatbelt because we\u2019re going to take off right now!<\/span><\/p>\n

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1. Make An Online Website<\/strong> <\/span><\/h2>\n

An online website is a good way to start any business. Almost every business has a website these days. But when it comes to attracting customers, most businesses fail to gratify that visual sense that the customers expect. <\/span><\/p>\n

This means that if you\u2019re running a website, it should appeal to your customers. It should be relevant to your travel agency and should indicate your business message clearly. When designing your website, make sure it\u2019s created with the aim to attract customers. Use high-quality images and other graphics which can function properly. <\/span><\/p>\n

Plus, it\u2019s highly important to scrutinize and optimize your website\u2019s content. Each service should be listed on your website so that your customers have a clear idea of what you\u2019re offering. You can also add pop-ups for offers and promotions to pique the visitors\u2019 interest. Make sure your website runs smoothly on each device. This helps customers to book your services anytime and anywhere they want! Pick any travel website and watch how they do it. Below is an example of <\/span>Travelocity<\/span>, showing how conveniently you can manage your website. \u00a0<\/span><\/p>\n

\"How2. Research The Market<\/strong><\/span><\/h2>\n

Once you jump into the bandwagon of OTA\u2019s you must first be aware of what the market is going. What are the successors in the industry offering and how are they responding to the demands of their audience? Are they meeting the requirements? How are they overcoming the challenges presented to them? What are your competitors offering? All these questions arise when you run a deep scan of the travel industry.<\/span><\/p>\n

\"HowYou can start by using various apps to track your customers and the market. <\/span>Google Trends<\/span><\/a> is a good place to start if you want a speedy analysis. It would keep you posted on what your customers prefer and where your service is wanted more. The more you know the trends, the more you\u2019ll have the chances to make the right moves.<\/span><\/p>\n

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3. Spend On Advertising<\/strong><\/h2>\n

When it comes to advertising, the brands that advertise more are the ones we recognize in an instant. Taking that cue, the best way to promote your travel brand is to start advertising online. If you\u2019re using the global web, make sure you use <\/span>Google Adwords<\/span><\/a> to place your ads on your audience-oriented websites. It helps in promoting your brand\u2019s content. <\/span><\/p>\n

It\u2019s an efficient way to project ads at your specific audience because via this tool. With this tool, you can place brief ads, your services, offers, products, and videos, as well as mobile application installation.<\/span><\/p>\n

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4. Engage Yourself In Social Media<\/strong><\/h2>\n

Social media is the ever-growing opportunity platform that keeps fostering new possibilities of growth for new and established businesses. The presence of your brand on social media is proof of your modern approach, but what matters most is your activity. An active social media presence improves your chances of being listed on the top search results. You have a great website, but who\u2019s going to know about it? No one, unless you manage your business via social sites like Facebook, Instagram, Twitter, LinkedIn, Snapchat and so on. <\/span><\/p>\n

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\u2022 \u2022\ud83c\udf0b\ud83d\ude31\u2601\ufe0f\u2022 Volcanic Veracity \u2022 Just in case you forgot what this absolutely insane volcano looks like, here\u2019s your weekly reminder. @jackharding and I sat watching the fumes bubble up out of the crater rim for what felt like an eternity. We were transfixed,hypnotized, happily entranced by the might and majesty of this beast. We\u2019re both currently resisting the urge to buy a ticket and fly right back. Hands down my favorite place on planet earth. What\u2019s yours ? @indtravel #tripofwonders #wonderfulindonesia #tripofwonders2018 Stay Adventurous Dear Friends!!<\/a><\/p>\n

A post shared by Karl \u2018Shakur\u2019 N.<\/a> (@karl_shakur) on