{"id":11727,"date":"2017-05-23T04:55:15","date_gmt":"2017-05-23T08:55:15","guid":{"rendered":"http:\/\/www.escapeartist.com\/?p=11727"},"modified":"2020-12-31T09:46:43","modified_gmt":"2020-12-31T14:46:43","slug":"ecommerce-business-canada-setting-understanding-canadian-digital-landscape","status":"publish","type":"post","link":"https:\/\/www.escapeartist.com\/blog\/starting-an-e-commerce-business-canada\/","title":{"rendered":"Starting an E-commerce Business in Canada"},"content":{"rendered":"

Starting an E-commerce Business in Canada<\/strong><\/h2>\n

Do you run an e-commerce company in Canada, or do you have plans to relocate your retail business abroad to Canada? <\/span><\/p>\n

While Canada presents a great opportunity for e-commerce investment, it is important to understand certain key factors about running a business in the country. One key factor is <\/span>knowing where to acquire a property<\/span> for commercial or warehousing purposes. If it\u2019s an outright relocation, you will also need to check out available homes for sale. You may have traveled to the U.S. or Canada on an <\/span>ESTA<\/span> before if you came in for a holiday. If you are moving for work purposes though, you will need the appropriate work visa. Once you have settled, you need to come to terms with the Canadian digital landscape.<\/span><\/p>\n

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Understanding Shopping Cart Abandonment Rates In Canada<\/b><\/h2>\n

For e-commerce companies, shopping cart abandonment is a major problem. According to a <\/span>recent report by Statista<\/span>, 61% of shoppers in Canada place shipping costs as one of the main reasons they abandoned their online shopping cart.<\/span><\/p>\n

Another 33% stated that their preferred method of payment was not listed in the options, and hence, were forced to leave. As you set up your retail business for the Canadian market, consider refining the shipping process to suit the needs of your local customers. Also, look up common pay merchants in the country and integrate them into your checkout page.<\/span><\/p>\n

If you can reduce the number of sales lost via these reasons alone, you should be able to experience positive conversion rates going forward in your business.<\/span><\/p>\n

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Tracking Shopping Behavior with Analytics<\/b><\/h2>\n

You can keep tabs on the events of your website by installing analytical tools. With such tools, you can identify specific points when customers encountered problems and optimize them. One such reliable tool is Google Analytics.<\/span><\/p>\n

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Setting Up Google Analytics for Shopper Behavior on Your E-commerce Site<\/b><\/h2>\n

By now, every online entrepreneur should be familiar with <\/span>Google Analytics<\/span><\/a> (GA). It is a free and powerful analytics platform currently used by over 10 million websites to analyze and make strategic marketing decisions.<\/span><\/p>\n

You can use two advanced features in GA to track user shopping cart behavior:<\/span><\/p>\n