Mario Quiroga - Los Choris, Quito, Ecuador: De Futbolista a Empresario

Mario Quiroga – Los Choris, Quito, Ecuador: De Futbolista a Empresario

Mario Quiroga (son) came to Ecuador at the age of 20, with the same passion for professional soccer that he had brought to his father, Mario Quiroga (father) in the past. He brought in his letter of introduction, marketing studies, a career in the Argentine Juniors sports club in his native Argentina, and an unmatched charisma for personal relationships. And because of those difficult things in life at first, fate took a turn for him: a break in the league that ended his soccer career in 2006, ignited a passion for business. An adventurous compatriot who had arrived in Ecuador on a motorcycle, offered to present him in Ecuador, a classic of Argentine cuisine: choripan, a meal that basically consists of serving grilled chorizo ​​wrapped in French bread, and marinated with typical Argentine dressings. .

Thus, Mario and his partner started with 100 chorizo ​​sausages made entirely by them following the original recipe, which resulted in 100 choripanes … which were sold in just three hours, the first day of operation. As a result of such success, the production of sausages immediately increased, which automatically increased the amount of sales, and they still had no employees. In six months, this informal SME had increased its net income by 300%. It was not just about tasting Argentine choripans, but also about enjoying the direct and exceptional customer service that these entrepreneurs gave to the public. Customers began to recognize and ask to go to “Los Choris” to eat, naturally giving the business its name. In 2006, Mario’s partner decides to travel to witness the soccer world cup. Mario then sees the need to give physical stability to the business, so he moved to a commercial premises on the outskirts of Quito, of only 30m2 with a capacity to seat a maximum of 18 people and with the grill outside, which opened its doors. doors in September 2006. Things were going very well, in fact, better than planned. Although they were also very fast, the work demanded intensely, from Monday to Monday, from early in the morning until early in the morning. With the opening of the premises, the first visits of the public inspection authorities were presented. The time was no longer enough to keep the accounting, which made it essential to establish a management model through which to maintain the expansion strategy with an efficient, transparent and sustained projection.

A loyal client who taught in administrative management at a prestigious private university in the area, excited by the growth of Los Choris, and seeing the possibility of being part of the success, he bet on the business investing money and providing free advice. With the help of another Argentine compatriot who provided supplies, a business agreement was made to finance the expansion of the commercial premises at Mario’s cost, so that the owner would rent the space that she herself used. The premises were then expanded to serve a maximum of 50 people. Towards 2007, sales turnover continued to grow at a gigantic rate, with an increase in profits of 1,400%. Yes, 1400% profitability.

No, I’m not mistaken. Excited by the growth of Los Choris, and seeing the possibility of being part of the success, I bet on the business by investing money and providing free advice. With the help of another Argentine compatriot who provided supplies, a business agreement was made to finance the expansion of the commercial premises at Mario’s cost, so that the owner would rent the space that she herself used. The premises were then expanded to serve a maximum of 50 people.

Towards 2007, sales turnover continued to grow at a gigantic rate, with an increase in profits of 1,400%. Yes, 1400% profitability. No, I’m not mistaken. Excited by the growth of Los Choris, and seeing the possibility of being part of the success, I bet on the business by investing money and providing free advice. With the help of another Argentine compatriot who provided supplies, a business agreement was made to finance the expansion of the commercial premises at Mario’s cost, so that the owner would rent the space that she herself used.

The premises were then expanded to serve a maximum of 50 people. Towards 2007, sales turnover continued to grow at a gigantic rate, with an increase in profits of 1,400%. Yes, 1400% profitability. No, I’m not mistaken. With the help of another Argentine compatriot who provided supplies, a business agreement was made to finance the expansion of the commercial premises at Mario’s cost, so that the owner would rent the space that she herself used.

The premises were then expanded to serve a maximum of 50 people. Towards 2007, sales turnover continued to grow at a gigantic rate, with an increase in profits of 1,400%. Yes, 1400% profitability. No, I’m not mistaken. With the help of another Argentine compatriot who provided supplies, a business agreement was made to finance the expansion of the commercial premises at Mario’s cost, so that the owner would rent the space that she herself used. The premises were then expanded to serve a maximum of 50 people. Towards 2007, sales turnover continued to grow at a gigantic rate, with an increase in profits of 1,400%. Yes, 1400% profitability. No, I’m not mistaken. with a profit increase of 1400%. Yes, 1400% profitability. No, I’m not mistaken. with a profit increase of 1400%. Yes, 1400% profitability. No, I’m not mistaken.

At this point Mario was raining down on proposals to open “Los Choris” franchises. It was then that he decided to study in order to manage franchises efficiently. He continued working while pursuing a degree in Franchising at a private University in the area. With this, plus the assistance of a professional married to a friend who worked at the IEPI (Ecuadorian Institute of Intellectual Property), Mario embarked on the standardization process of his company.

That is, I register the business premises, the brand, the tax contribution code, the business operating manual, the standardization of menu recipes, etc. Once the process was completed, he hired his first four employees, all with a student profile in careers related to the business. Given the permanent insistence of investors seeking to access the franchise (including millionaire proposals by the renowned KFC Group), and due to his professionalism in the field, Mario finally decided to sell his first franchise and locate it in a privileged place in Quito: the González Suarez sector. The income from the sale of the franchise was established at 2% of the gross monthly income, which only grew month by month, going from serving 120 to 160 people in a short time.

Over time, Mario sold his second franchise. The success continued raising the prestige of Los Choris, while the production of its own sausages increased. Over time, an electronic site or Website was included in the standardization of the brand, including a section on the acquisition of franchises. With this successful move, more franchises were opened in the CCI and Condado Shopping malls: both category and highly recognized commercial real estate projects locally and nationally. In 2010, just four years after the installation of its first ambulatory sales stall on public roads, Los Choris already had eight franchises in different key places of gastronomic interest in the city of Quito.

Franchises were then no longer generating 2%, but up to 4% of gross income. By 2011, the permanent expansion of Los Choris was going “out of control” in the words of the businessman, with which the professionalization of the company became essential, foreseeing that immeasurable growth would make proper management impossible. In 2012, Mario had the opportunity to involve his company with the experience, professionalism and precision to promote, manage and administer companies of the 100% Ecuadorian private corporation, EKOS. The team of EKOS business experts, worked together with Mario in the development of the 2012 business plan, in the sector division by departments of the company administration levels, HR management, as well as advertising and design of commercial spaces, among other aspects.

In that same year, Mario Quiroga’s success story is just one example of how Ecuador, this small Latin American country, biodiverse, naturally and geographically privileged, which offers economic stability, continuous annual increases in its credit rating, and political and financial stability, has been presented since recent years as the new land of opportunity. Here, the economic successes implemented in recent years have improved the quality of life for both Ecuadorians and resident foreigners, a phenomenon that is recognized worldwide as “the Ecuadorian dream.” Foreigners like Mario Quiroga, who value the culture and idiosyncrasy of Ecuadorian society, and who have the ability to focus their attention on the existing potential, have doors open for any innovative business project.

To learn the steps to follow to create a company in Ecuador,visit us HERE.

Learning Spanish before you go to Ecuador is essential. If you listen to people that say you’ll be fine with your English, they are wrong. You must do your best to be able to converse with the local people, it’s the respectable thing to do. Go and visit my buddy Olly Richards at IWillTeachYouALanguage and sign up for his Spanish Uncovered class, you won’t be disappointed.

Here are some additional articles from Ecuador that I’m pretty sure you will love!

A Case For Immigrating To Ecuador

Economic Opportunities in Ecuador 

The Path to Ecuadorian Residency

6 Reasons You Should Move To Ecuador

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