Post By Richard Butler | June 20th 2016
The importance of tourism is undisputed these days not only for Vanuatu also for the whole world. The tourism market contributes to the World’s 11% GDP and for Vanuatu it is as high as 40%. Deputy Prime Minister and Minister of Tourism, Joe Natuman said on the Chantilly’s project launching event of the latest Tourism campaign that ‘Tourism is the fastest growing industry in the World today’.
Since Independence the cost of tourism marketing stood around Vt180 million of which Australia and New Zealand have made the largest contributions of Vt110 million while the Government contributed Vt70 million, also the private sector contributed Vt7 million.
Tourism campaigns are being held at different locations around Australia and New Zealand promoting Vanuatu as a desirable destination.
With the improvement of tourism in Vanuatu, the Pacific Island nation is going to be benefited in many ways and it will also boost the recovery from last year’s impact due to Cyclone Pam. The people of Vanuatu will get jobs and a way of income from the tourism industry from the shops, resorts, taxi, etc. Also the reopening of the Airlines paved an easy way for the tourists to visit Vanuatu.