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The
Argentine Option
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| Moving
to Argentina ~ Part One - Page Two |
| Therefore,
by statistical earshot, most foreigners seem to be in either in the banking
industry or simply teaching. Argentina's capital markets are bursting
at the seems, and while Titan banking figures like Hong Kong Shanghai sweep
in for local kills, positions all over the city are being created.
From entry-level jobs to senior management, venture capitals groups, marketing
mammoths and telecommunication giants are all looking for talent.
And it's just like the local bank that edges out a national superchain:
with a business plan in English and ethical appearances, even the smallest
and seemingly most disconnected receive the offer. Unromantic as
it may be, English is a strong asset.
What to
expect in the workplace:
Though your
ultimate designs might be to launch your own business, spending some |
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| time working
for a local enterprise can be very illuminating for what's to come. Argentine's
do business in a combination of deals over a steak lunch and a local know-how
of the bureaucratic labyrinth. Yes, that includes bribes.
This is thankful
changing and much of the dead wood that once was fuel for politics
and hobnobbing is now being swept out. Larger, more visible companies
don't have such a problem with the shady workings of the country, but smaller
businesses are known to. Regardless, orienting yourself through working
for an employer first can mediate this so when you do strike out, be that
with computer store or a winery, you know the ropes.
In the workplace
itself, expect a good ration of chaos: while male chauvinism is being
eclipsed by longer hours for all, computers and communications are still
way below the developed world's norm. Not as much attention is paid
to details; doorknobs and fax machines can remain broken for months.
Even if they realize that faxes have ceased and no visitors have been able
to get through the door, it won't be fixed for months. Ironically, the
Argentine consumer displays a real bent for order: clean, fresh,
air conditioned shopping malls are packed. |
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| Stores, especially
chains like Musimundo, that can suspend the chaos of the outside world
and reinforce the image the European image Argentines have of themselves
are a tremendous success. Office product stores and computer outlets
are popping up --albeit alarmingly belatedly-- as the corner "mom &
pop" stores that used to cater to even the largest companies fall from
sight.
Possible
Market Niches
The first trick
of any expat entrepreneur is think what wonderful achievements their developed
homeland has and bring them here. It's not a bad idea and indeed
it works: franchises are popular and of course multinational companies
everywhere bank on their products success in new markets. In this
light, I've thought of a few myself. In many cases, the value of
the franchise's name would be lost upon local markets and thus one could
do without, saving the expense. Some look-a-likes might be: |
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Offshore Resources Gallery
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| l Coffee counters:
Culture is changing here in Argentina, two hour lunches are out, "beta"
crunches are in. A smoothie or cappuccino with a muffin in the morning
could be great products to offer in America's version of the counter coffee
bar. Don't tell Starbucks.
l Argentines
flock to concerts in herds like the spring migration in Africa. People
queue in lines for hours for tickets. Something like a Ticketmaster
could revolutionize the entertainment industry. With credit cards
more and more common, the market base is unlimited. Organize it,
launch it, and sell it back to Ticketmaster in five years. Take the
money and buy a ranch in Patagonia.
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Outlets. Visitors
with a curious eye will ask: "Why are there so many banks, one, and
two, why all the lingerie shops?" Victoria Secret would undoubtedly
be a rave. Argentines pay handsomely for the worst quality stuff.
What's more, there seems to be a complete market gap between the lower
end products and cost prohibitive versions sold in the Recoletta.
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But if you really
want to do something fun, you have to shed the commandeered
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images of McDonald's
and other Western architecture blanketing the landscape and get creative.
Time to think up and launch your own idea. A few come to mind here:
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Web design. Don't
fool around with being a service provider or anything like that, get some
business cards and start introducing yourself as a web designer. Obtain
a mobile phone (more common than house phones virtually) and publish
web sites.
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Relocation consulting.
Is it an insult not to play golf with an Argentine if they invite you?
What do you do when a colleague is having a baby? How's the best
way to approach a company you wish to buy? These are questions that
many business people and new residents ponder. I know a few
in other countries
that have been extremely successful at this.
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Offshore
Resources Gallery
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Adventure tourism.
Argentina's natural resources remain hidden, yet highly accessible.
Set up an accredited university program to bring youth down, consign them
to a working ranch for a week, run an intensive Spanish course, take the
fishing!
In addition many
industries seem very undeveloped: Environmental products and consulting,
public relations, import and export for retail, education. Look around,
the list goes on.
Editors
Note: The author of the Argentine Option is Perterson Conway VIII.
He is someone we always look forward to hearing from. This report is rather
lengthy and we will be publishing it in consecutive editions of the Escape
From American Magazine. If you want to see this eZine stay on the internet
we suggest that you subscribe and that you tell others about us.
We believe that we provide a lot of free content that isn't availabe anywhere
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Article
Index ~ Argentina
Index ~ |