Our Istrian Adventure - Setting up Home and Business in Croatia
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Our Istrian Adventure - Setting up Home and Business in Croatia
By Hank Brill
..May 2006 
Our accountant, Aileen, is talking on her cell phone as she enters our office in the ancient city of Pula, located at the southern tip of Istria.  She’s conversing in Croatian, and a tangle of tongue-twisting Slavic consonants gushes forth from her lips at something approaching light speed.  Before Aileen leaves our office,  she will use her Italian to calm a client in Milan and her fluent English to explain some Croatian tax matters to me.  While her facility with language is dazzling to a linguistically challenged American like me, it’s not that unusual in multi-lingual Istria where many speak German, Italian and English in addition to their own Croatian.

Aileen is just one of several trusted guides on our Istrian adventure.  A year ago, my wife and I decided to leave the USA with our two younger children and embark on a new life in the little eastern European country of Croatia.  We were attracted by the Mediterranean climate, rich culture and Croatia’s prospects for full European Union.  Some in the US may still think of the Balkans wars when Croatia is mentioned, but hostilities here ended more than ten years ago, and Europeans - especially the Germans and the British - are streaming back to this beautiful land to vacation, buy homes and start businesses.

We did investigate Croatia’s better-known Dalmatian coast before settling in Istria.  While jet-set Dubrovnik didn’t really seem like a good fit for us, the bustling city of Split and the beautiful island of Vis were certainly tempting.  In the end, though, we preferred Istria because of its easy access to the heart of Europe and its blend of Slavic, Italian and Austrian cultures.

Istria is smaller than Rhode Island, but it packs an extraordinary amount of diversity into its 1,200 square miles.  Though no place is more than 20 miles from the sea, the land rises from the Adriatic to reach a height of more than 4,500 feet atop Mt. Ucka in the north.  In between are lush river valleys filled with flocks and vegetable farms, steeply sloping hillsides terraced for vineyards and olive groves, and towering forests of pine and oak.  Around Istria's perimeter, parts of the west coast are relatively flat, but in many places, especially along the east coast, the green mountains make a spectacular rendezvous with the azure blue sea.

Culturally, the area reflects a past that has seen the Romans, the Slavs, the Venetians, the Austrians and the Italians all come to Istria in the hope of possessing it.  The Caesars built monuments here that still stand.  The Slavs contributed their language, music and food.  The Venetians built cities on the west coast that are Venice in miniature, soon to be followed by the Austrians who built their Art Nouveau resort of Opatija on the opposite coast.  Istria’s Italian heritage is still strongly in evidence in its towns that bear two names, one Croatian the other Italian, and in the “Ciao!” that is the locally favoured form of “good-bye.”

We’ve settled in Istria’s largest city, Pula, which sits near the southern end of this heart-shaped peninsula.  Pula likes to call itself “The Three Thousand Year Old City,” and it isn’t necessary to look very hard to find evidence of its long history.  The most famous landmarks are the Temple of Augustus, built by the Romans in the 1st Century CE, the Gate of the Sergeians built a hundred years earlier, and the famous Arena, sixth largest in the Roman Empire when it was built nearly 2,000 years ago.  Today, the Arena floor, where gladiators once fought to the death, has been outfitted with a stage and comfortable seating so that the amphitheatre can serve as a venue every summer for performances by artists like Luciano Pavarotti, the Russian Imperial Ballet, and Zubin Mehta and the Israel Philharmonic.  (For those not as fond of classical music, Sting, Joe Cocker and Alanis Morissette have also made the ancient Arena’s walls reverberate.)

Pula has plenty of attractions and distractions to keep one occupied, but we’re only in our fifties and feel we’re too young to “retire,” so we came here intending to start a business.  In fact, one of the reasons we chose Croatia is because the country is doing what it can to encourage investment by foreign entrepreneurs.  The law allows foreigners to establish the Croatian equivalent of a limited liability company (LLC) with a fairly small initial investment of less than $4,000, and since Croatia is not yet in the EU, citizens of non-EU countries like the U. S., Canada and Australia, don’t suffer any disadvantages compared to the Germans or British as is the case in EU countries like Hungary or the Czech Republic. 

There is an ongoing effort to simplify the process of registering a firm, but newcomers still need to employ a “notary” to navigate the process successfully.  Some friends recommended Denis, who is a  javni bilježnik, a Croatian professional who handles some of the land and business work that lawyers do in the U. S.  Denis, who is also fluent in English, led us through the first steps of establishing a company not only by completing the registration forms, but also by providing us with valuable advice about structuring our new firm. 

Croatia is still emerging from a state-run to a market economy, and the business formation process reflects this.  In America, establishing an LLC involves little more than sending a simple one-page set of articles of incorporation with a company name and a check for $100 to a Secretary of State.  From that point on, an American LLC can engage in any sort of business its management wishes as long as no law is violated.  Croatia is different.  When a company is registered, it must list those business activities in which it intends to engage.  If a company originally registered as an import/export firm, for example, but its management later wants to retail some products itself, the firm’s registration must be amended before it can expand its operations.  Denis wisely recommended including several different types of business activity in our application.  Now we have the flexibility to do business consulting, sell real estate (no broker’s license is yet required in Croatia) or engage in import/export.

Once our company was registered, we were ready to tackle the next two stages of our adventure simultaneously.  Our newborn business needed bank accounts, tax numbers and permission from the Croatian National Bank before additional money could be invested to purchase computers and other business equipment.  At this point, Denis handed off his guide duties to Aileen who handled those financial matters as well as filing the requisite reports that are remarkably similar to those required by the US government for small businesses,  - except that they’re in Croatian.
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Meanwhile, Denis encouraged us to undertake the process of obtaining visas ourselves.  While our company was now a full Croatian “citizen” able to buy and sell products, own real estate and hire employees, we still had to obtain permission from the Croatian government to remain in the country past the automatic 90 days granted to all holders of an American passport.  We decided to obtain two types of visas: a business visa for me that would allow me to work for our company; and temporary residence visas that would allow my wife and kids to remain with me.  For this, we had to produce the documents related to the establishment of our firm along with birth certificates, a marriage license and proof that none of us had a criminal record—yes, even the children.  (Frankly, we could have better prepared for this process back in the States, but we relied on information on the U. S. Embassy website that turned out to be incomplete, even inaccurate.)

Less than four months after we first moved to Istria, we had registered our business and obtained a business visa along with three temporary residence visas.  What do those documents mean for us?  We can engage in a wide variety of business activities in a growing economy that promises to do even better as membership in the European Union becomes a reality in 2007 or 2008.
Right now, we’re focused on:
• assisting Croatian companies who want to do more business with Americans;
• advising American companies who want to enter the Istrian market;
• marketing Istrian commercial and residential real estate;
• telling Americans and others about our new home.

Through our company, our entire family enjoys the benefits of Croatia’s public health care system.  For less than $100 per month, all of us are covered under the national health plan that includes basic care, hospitalization, dental and reduced prices on glasses and prescription drugs.  While the medical buildings look like the American hospitals and clinics from a generation ago, medical professionals are very well trained and have people skills that remind me of those of the small-town doctor I had as a child back in the 50s.  State-of-the-art test equipment is also in use if less plentiful than in America.  And the costs?  Our personal experience is that the patient’s portion of prescription drug costs is about 15% of what it is in the USA.

Our daughter is able to attend school here.  Last fall, we went by the local arts “magnet” school that we had read about while still back in the States with only the thought that our daughter could use this year to prepare for entry next fall, but the principal urged us not to delay.  He arranged for an admission test later that week, and her application was successful.  It’s been challenging attending high school in a new country while learning a new language, but her artistic talent has blossomed under the tutelage of instructors who are themselves practicing artists, and her field trip to Venice’s Biennale has further enriched the experience while reminding us that many of Europe’s great cities are within a few hours drive.

Since our move, even what was routine has become an adventure.  Gone are the trips to the mall and the supermarket.  Pula and other Croatian cities have supermarkets, but why go there when the city market is open year round to sell fresh, local vegetables, fruits, fish and meat.  This time of year, it’s the špinat (spinach) and luk (green onions) whose abundance and freshness commends them as accompaniments to some huge Adriatic lignje (squid) or Istrian pršut (salt-cured ham). 

The best part is that we are not making this journey alone.  While there are not many expats who live year round in Istria yet, especially not American ones, the Istrians themselves are a gracious and kind people.  Whenever a challenge arises, it seems that someone steps forward—an immigration official who goes out of her way to communicate with us in English, a doctor who cares more about providing care than whether we have our paperwork completed, a teacher who adapts her curriculum to accommodate a foreign student—to extend their hand and offer to guide us.  Istria has taught us that the best adventures are those that draw us closer to others.
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You can learn more about Istria at Istrian-Adventure.com and  browse Istrian real estate listings at IstriaProperty.com.  Hank is happy to respond to email inquiries sent to hb@istrian-adventure.com.
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