Ukraine In Brief: A Ground Floor Investment ~ by James Hickman
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Ukraine In Brief
A Ground Floor Investment ~ by James Hickman
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December 2005

Walking around Kiev, you have to keep reminding yourself - 20 years ago this place was home to hordes of Communist masses training to take the Fulda Gap and standing in breadlines yearning to breathe free. While echoes of the past are plainly obvious in some areas of town, these days, the city appears almost gushingly cosmopolitan in many neighborhoods. The distinction can be remarkable. 

Last year Ukraine was thrust into the international spotlight during the Orange Revolution of presidential opposition candidate Viktor Yushchenko. His progressive rhetoric inspired and mobilized thousands of Ukrainians from all walks of life to take to the streets in support of their candidate - as you may remember the news reports from last year, he was allegedly poisoned by his opponent (the corrupt incumbent Mr. Viktor Yanukovich) causing hideous disfigurement to his face. Yushchenko’s proposed agenda was bold - seeking to embrace the West, he promised closer ties to Europe and the United States while distancing Ukraine from Russia. He promised to strengthen the economy, create jobs, modernize the infrastructure, and promote a free and democratic society. 


 
Subway station in Ukraine
 
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The agenda sold, and during weeks of turmoil, his supporters camped out in front of government buildings protesting rigged elections and the corrupt regime. Their persistence (and a little help from the international community) paid off, and Yushchenko was sworn-in as the President of Ukraine. In my assessment of geopolitical climate, any visible commitment to embrace democratic and economic reform is a clear signal of growth potential and definitely warrants several trips to the area. Over the last year, my experiences have convinced me that Ukraine is a ground-floor opportunity. 

Fast forward. If you ask people on the street today about the Yushchenko government, most will shrug and wiggle their hand in that ‘so-so’ manner, indicating a neutral stance on their man’s performance thus far. Western ties are stronger (Secretary of State Rice recently visited the country), but economic growth has lagged in many sectors. As I investigated the country’s foundations, I eventually found myself asking the question ‘what does Ukraine actually do?’

If you go to a country, even as small as Panama, you will easily notice which industries attract international business - banking, transportation, tourism, etc. Ukraine still seemed, as it was 20-years ago, a country that exists solely to sustain itself. There is no famous Ukranian export, like oranges from Brazil or glassware from the Slovak Republic. When you think of South Korea, many images come to mind - electronics, Hyundai, Samsung, and of course the DMZ. When you think of Ukraine…. Chernobyl? A country famous for a nuclear reactor meltdown is in serious need of a marketing campaign. 

While Ukraine was the second most important of the Soviet Socialist Republics in terms of economic output, the mainstays of its economy remain, as then, agriculture and low-grade industrial manufacturing - pipe fittings, bearings, steel moldings…. nothing sexy about this economy, that is of course, unless you count their #1 export - women. 

The streets are teeming with some of the most beautiful women in the world, the majority of whom flaunt their looks as openly as they flaunt their desire to leave the country with a successful foreigner. Many westerners have been told tales of such beauty, and it is quite common to see an American or European in the seat next to you on the airplane in search of his next wife. For those interested, there are several agencies available to facilitate the match. Some more established companies like Miss Russia International (www.missrussia.com) specialize in custom tours for wealthier clients looking to meet the finest Eastern European debutants-- professionals, nobility, supermodels, etc. Others simply offer a database of email addresses for sale, though I’d be cautious of their authenticity. 

While Ukraine is still lagging behind nearby emerging markets such as Hungary and Estonia from a technological and modernization standpoint, significant improvements have been made as the country continues to upgrade. Since the .UA domain suffix recently came online, businesses have begun to develop international websites. As an example, check out one of the national airlines at www.aerosvit.com; the website gives the appearance that the airline is modern, but in stark contrast, they still rely on paper tickets! 

One of the more frustrating issues is the lack of acceptance of major credit cards; high transaction fees force most vendors to accept cash only, so be sure to check your ATM limits! To improve the situation, the Central Bank of Ukraine recently unveiled plans for a widespread encrypted electronic payment system. While certainly making things easier for nationals with local bank accounts, foreigners will have to wait for more widespread acceptance of major credit cards…. or to consider opening a local deposit account. Standard US dollar savings accounts are paying out between 12–15%. You don’t even have to convert your money to the local currency.
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Friday's in Kiev
Most problematic for investors is the level of service. Like many emerging markets, customer service is not to western standards. I have found over the last year, however, that even relative to other emerging markets, the level of service in Ukraine is absolutely pitiful. I have seen long lines of customers waiting to conduct business, make payments, etc. while oblivious clerks carry on with personal business. Standing in line at the supermarket being completely ignored by cashiers is commonplace. Getting hung-up on when you call a ‘customer service’ line is practically guaranteed. The Ukranian collective seems to think businesses are doing their customers a favor by taking their money, perhaps another vestige of Communist roots. 

Static economies like Ukraine require significant foreign investment to grow… and as long as the level of service in Ukraine remains low, international business will hesitate to invest. Fortunately, younger Ukranians do not have the same mindset, so I predict cultural change within the next 5-10 years. In the meantime, the society’s dedication to genuine democratic and economic reform will create a climate for improved infrastructure and future investment opportunity. Eventually, old Europe will look to Ukraine to fill their ‘near-sourcing’ needs from its young, educated, inexpensive workforce, and foreign capital will flow into the country pushing prices up - currency, real estate, etc.

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For now, the real estate market is already hot in many parts of Kiev; according to local information, returns have been in the double digits for over two years. For the first six months of 2005, average appreciation for apartments in Kiev was approximately 30%. Some locals are taking loans at 20% to achieve 30% returns on real estate (not including rental income). 

If you’re looking for a short-term Eastern Europe play, there may be better markets for your investment capital - Estonia, Croatia, Hungary, Czech Republic. Ukraine has the potential, but significant cultural change needs to raise the standards of service, and the government needs to do more to seek international partnership. Its EU aspirations are a long, long way off, but with the right proactive leadership, foreign investment will flow into the country to take advantage of its inexpensive, educated workforce. If you’re looking beyond 5 years, Ukraine is a great move and a great place to visit your money at 12-15%. 

As always, feel free to contact me with questions, comments, or your next crazy idea at james@blackknightgroup.com

The following are James's previous articles for the magazine:

Thoughts On Offshore Investing ~ Part 2 
Thoughts On Off-shore Investing ~ Part 1
Panama ~Real Estate And Prices
Travels In Turkey - A Visual Feast

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