It’s Back To The 50s…For Better Or Worse
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It’s Back To The 50s…For Better Or Worse
What Life’s Been Like In Ecuador
By Lee Harrison
Ecuador uses the U.S. dollar

We made the sharp turn off a small country road into the bush and started to climb. After a brief pause to shift into four-wheel drive, we continued ascending through fields of lemons, bananas, and, finally, sugar cane. The road narrowed even more and finally disappeared as we entered a clearing near the top of the mountain.

The Land Cruiser crawled over a deep bed of discarded sugar cane stalks, and we pulled to a stop in front of an old open-sided thatched-roof building, which housed an ancient cane-press powered by an antique Briggs and Stratton engine. 

Just behind this enclosure we could see the telltale wisp of wood smoke indicating the presence of a “still” just out of sight. As we got out of the truck with six Ecuadorian friends, we were greeted by a middle aged couple emerging from their bamboo house. We noticed an old man back at the still, tending a wood fire under a used 55-gallon oil drum as the clear, anis-scented Mallorca sugar cane liquor dripped from the other end. After exchanging pleasantries all around and having the sugar operation explained, we gathered on wooden stools around the still, and sampled the hot Mallorca as it dripped from the copper tubing.

“It occurred to me, sitting there enjoying the fire and swapping stories in Spanish, that this is why we came to Ecuador. Sure, the cost of living is low, but life here is so much more than just inexpensive.”

The values of 1950s America… The lifestyle here is simple… and almost never as efficient as most of us are accustomed to For those who like relaxing and taking things as they come, it’s easy to get used to the pace, but if you’re short on patience, think again. 

I often tell visitors that if they liked life in the 50s in the States—its values and lifestyle—they’ll probably like Ecuador in the new millennium. In many ways it feels like we’ve been transported back in time to an era before lawyers and the government regulated our lives (“for our own good”).

The juice we drink still comes directly from our tropical fruit rather than a can, bottle, or frozen package. 

Bread comes fresh from the bakery every day—there are one or two on every block—and milk comes delivered to the door, dispensed from the back of the farmer’s truck. Diet soda, artificial sweeteners, and food preservatives are almost unheard of.

We still have jingles for ads on the radio, and every town has a local beauty contest.

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We don’t have childproof lids on medicine bottles, doors, or cabinets, and mothers mostly still stay home to raise—and keep an eye on—their children, who actually ride bikes here without helmets, learning to be careful. 

Kids and adults alike take pleasure in a ride on a sunny day from the open back of a pickup truck, and it’s not uncommon to see a family of four enjoying an outing on the same motorcycle. People still hitchhike, without incident, and you can still buy a pistol and ammo over the counter in the local hardware store. 

We don’t have personal injury law here: While a wrongdoer will be required to pay for the damages he caused, there are no multi-million-dollar awards to raise the price of our health care, insurance, or goods.

People are expected to be accountable for their actions and decisions. No one monitors our credit card purchases, tracks our spending habits, or watches our e-mails…and we don’t have telemarketers.

Society is still willing to write off mishaps to happenstance or carelessness and learn from mistakes rather than legislating a fix that everyone has to pay for. For example, cars don’t have neutral safety switches and people are expected to depress the clutch before turning the key…an idea that actually works.

Friends and families still drop by to visit, both expectedly and unexpectedly, and this forms the major part of life’s social interaction. Family outings remain the most important pastime, and kids don’t grow up in front of a monitor surfing the web, glued to a Play Station, or hooked on cable TV. Getting pregnant out of wedlock is still remarkable, pre-marital sex still risqué, and the practice of asking the parents for the daughter’s hand in marriage still firmly in place. There remains such a social stigma associated with divorce that it encourages people to work problems out, and single-parent homes are extremely rare. 

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…but did you really like everything about the 50s?
Before you get all starry-eyed about life in the 50s, there may have been a few things that weren’t so great. We’ve got those, too.

People rarely use seat belts and most cars don’t have air bags, making accidents a lot more serious.

If you want to drive with no muffler, that’s OK, and too bad for anyone who doesn’t like the noise. If a car is belching black smoke, there’s no emissions law to enforce. We have no convenient highways to get us efficiently around the country, and the roads we do have are not in the best of repair. What’s worse is that people still litter, and environmental laws are weak or nonexistent. 

When I went to get the records for the purchase of my car, which I thought were computerized, I found an old man on the third floor of the police station surrounded by mountains of cardboard boxes stuffed with paper. He told me he needed five days and sent me on my way…hoping I’d never come back.

Where are all the Gringos?

If you enjoy submerging yourself in the culture and blending into the community, this is a good place to be.  There are no throngs of expats driving up the prices, isolated in the gated communities that we saw in some other countries. The few expats who live here have pretty much melted into the background, being easily accepted by Ecuadorian families and the community in general. 

As romantic as that sounds however, think twice about it: While some people will find their experience enriched by the lack of expatriates, others will feel isolated, particularly if they don’t speak Spanish. Unless you’re in Vilcabamba—where there’s a fair amount of English spoken—it’s rare that you’ll hear your native language.

You also won’t hear anything about the World Series, no one’s heard of the Super Bowl, you’ll be surprised by the country being shut down on May Day, and you’ll find everyone at work on Thanksgiving. With no expats, it’s hard to maintain some of the old traditions—we even missed St. Patrick’s Day this year—although I must say that our Ecuadorian friends are learning to like turkey and stuffing. 

I’d still pick Ecuador again

But after almost two years here and all the intervening travel around the world, I’d still be here if I had it to do over again. When we first toured Ecuador, one look at colonial Cuenca was all it took. With its beautiful historic downtown complete with restored colonial buildings and cobble-stoned streets, near-perfect weather and welcoming people, it was just what we were looking for. It has everything we need: there’s pure tap water, several ISPs, a symphony orchestra and theater, excellent health care, and a rich culture complete with bustling indigenous markets, and a wealth of tiny Madrid-style shops selling everything one could imagine. The flowers, fresh fruits, and hummingbirds are with us year-round. 
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We also found the country’s diversity and beauty to be beyond our expectations. When not at the symphony orchestra or theater, we enjoy swimming on Ecuador’s beautiful beaches, dancing at the many Salsa clubs, eating fresh seafood at the shore in Esmeraldas with Afro-Caribbean music playing in the background, and hiking in the Amazon rainforest. For a small country, there’s a lot to offer. 

Look at the big picture

There’s more to Ecuador than bargain-priced homes, a low cost of living, and an entrepreneurial climate. More than life in the 50s, with all of its good and bad points. When you come to Ecuador, come for the brightly colored buses rolling down the highway with Latin rock blasting through the windows and animals riding on top; come for the roadside pig roasts, where you can eat a delicious meal for a dollar; come for the colorful Indian markets, the rainforest, beaches, and the adventure…come for the hot home-made Mallorca direct from the still.  Because these are the things that really set us apart from the rest of the world. 

A pioneering spirit

There’s plenty of opportunity to do business in Ecuador. IL readers Chris and Leslie Breen recently opened an “International Tapas” restaurant—the Eucalyptus Café—which enjoys a packed house just about every night of the week and has become the most successful venue in the city. Anga Miller operates a small clothing factory in which she makes designer clothing for the U.S. market. Reader Bobby Shelton is scouring the countryside in Vilcabamba looking for a development site for “in character” but American quality homes, while reader Ellen Schultz of New York is writing her first promos for a proposed Yoga retreat. All one needs is a good, original idea, and a pioneering spirit to make a go of it. 

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