<Send a Letter to the Editor><Subscribe><Submit  An Article> < Disclaimer><Return to Issue Index>

Do you love going to the beach so much, that you'd want to set up a business and just stay right there, if you could? This is a business thatwill give you a return on investment in the first 1 to 4 months. I saw this curious business the first time I visited Arrial d'Ajuda in Bahia 2 years ago. If you ever go to a beach in Brazil, you're soon amazed at how much the culture centers around going to the beach, playing at the beach, eating at the beach, partying at the beach, . . . . well, doing just about everything at the beach until finally you decide to move yourself to the beach. In 1995 Sergio Moraes and Ivana Paiva moved to the beach, and conceived the idea of a system to spray paint people, with a jet spray solar protection and bronzing color. This jet spray gives a uniform coverage over the entire body and hair, to prevent having skipped patches of skin that later get sunburned. The bronzing agent also gives an "instant tan" to whoever just got off the plane and needs one fast, and who doesn't want to lie on the hot sand all afternoon working to get one. The application takes a little more than a minute to apply, and lasts all day. The customer steps inside a bright yellow, inflatable kiosk (about2.5 meters x 2.5 meters in size) free standing right on the beach. The technician spray paints the customer with a pneumatic air brush, just like painting a car. All this is done without touching the customer, who is suddenly bronze from head to toe.

On a beach with a moderate amount of foot traffic, it's possible to do 80 applications per day. You could charge anywhere from $3 to $20,depending on the type of clientele that visits your beach. If you locate on a high-end beach near a fancy resort or cruise ship stop, you'll have wealthier customers who you can charge more but maybe do fewer applications. If you locate on a beach frequented mainly by backpacker tourists and locals, you charge less. But you're still making money at even $3 per application. In Brazil they charge R$ 4, which is only about $1 US. Ivana guarantees that the return of the investment will happen in well under 4 months, taking into consideration the high season.
.

Location is really the key. This business needs to be located in the middle of a Major Tourist Zone. Before starting, you need to study and know the seasonal tourist movement for the area you want to work. The goal is to maximize your income during the high season. This business was designed to operate on a beach, with no fixed lease, giving you the flexibility to shut-down or re-locate in the off season if needbe. For places that don't have a beach, it's also been successfully run inside clubs. You will need to have electric power to run the compressor and the air brush. You'll need to negotiate a location near a beach front bar, restaurant, or hotel, to rent their power and possibly their business license. You'll have to find out and become aware of local regulations governing licensing businesses on public or private beaches. If you already own a bar or restaurant, this could be a great addition. Certainly it will bring in more customers to sip a cold drink while watching girls in bikinis get spray-painted.

The new wave in the tanning industry worldwide is spray-on tans. Unlike tanning beds, spray-on tanning doesn't involve contact with potentially cancer-causing ultraviolet rays. In a typical U.S. tanning salon, the spray-on service is offered at about $30 for a single session, even more at a dermatologist's office, and as much as $175 at ritzy places like the Canyon Ranch Spa at the Venetian in Las Vegas. 

What's different about the Jet Oil product, is that it's primarily designed to offer solar protection to the skin and hair, and give you a bronzed color at the same time. It's made from completely natural oils and does not contain DHA, the chemical found in most bronzing formulas, which some people are allergic to.

The company has 46 franchised units in operation on the beaches of Brazil, 3 in Italy, South Africa, and plans for Portugal, Spain and France. It is registered under the franchise corporate law of Brazil and authorized to offer franchises in Brazil. They offer training, manuals, uniform, initial inventory, promotional materials, and all equipment. There are no royalties and no advertising fees. The only requirement is that you can only carry Jet Bronze products. Outside of Brazil, it is not registered with any franchise regulation agency of any state or country, so therefore it is offered as a business opportunity package only.

To be successful, you need to live in the area that you serve, and know and understand your customers. This is a great opportunity for someone who wants an all cash business, working with a healthy, natural product, while having a low stress lifestyle, meeting interesting people, while living on the beautiful beach of your choice. Now can you imagine yourself walking to work in shorts and sandals?.To contact Richard write: perere2@yahoo.com
..

<Send a Letter to the Editor><Subscribe><Submit  An Article>< Disclaimer> <Return to Issue Index>