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Network
Marketing:
Open
for Business in Another Land
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by Anne
Alexander Sieder
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| I became and expatriot
mom like so many of us do; for love. Wait a minute, let me revise
that… I became an expat for love (and, uh… of course a mom, too)!
Hold on, I’m not doing too well here. What I meant to say is… there
seems to be three main categories of people who become expatriots:
1.
People who move for a great job,
2.
People who fall in love with someone from another country, and
3.
wanton adventures who can’t stand the thought of leading ordinary lives.
I belong to the latter groups.
When I met my husband, he was 39
and running his own successful business. I was 10 years his junior
(still am) and a flight attendant for a major U.S. carrier. We didn’t
have to give a whole lot of thought (once we got to the point that thought
was necessary) to figure out who was going to move to a new country.
Six months after our courtship began, I arrived at Munich International
Airport clutching a (gargantuan) suitcase in either hand. And so
began my odyssey into the life of an expat (again, but that’s another story).
I quickly got into the rhythm of
things; made some friends, joined a few groups, had a baby, made some new
friends, joined some new groups… I’m sure this all sounds familiar.
The only glitch (and it was a big one) was that I had to fly to America
four times a month because of my job. As a new mom (and wife) this was
torturous to me. I absolutely hated being so far away from my family.
What if (God forbid) something happened? At best, I was still twelve
hours away. My son was starting to think of my husband as his primary
care giver, and, to be perfectly honest, that really bothered me.
Little by little the entire situation began to wear on my nerves.
I decided I needed to find a job
that kept me a little closer to home. The first thing I did was take inventory
of my life’s experiences. Anything I thought would be of use to me in
my search for a GOOD job. Let’s see… I studied acting, then worked as an
actress/playwright (in between |
Anne
Alexander Sieder met her husband while she was flying as a stewardess
aboard a major airline. They got married and moved to Munich, Germany.
She decided she needed to find a job closer to home. She tried acting,
bar tending, and a multitude (literally) of other ventures. Finally, she
stumbled across a book that led her to network marketing. Since then, she's
become her own boss, and she can take her work with her wherever she goes.
Have Internet ... Will Travel.
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Additional
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World Reference Desk
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Offshore Real Estate Quarterly
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author's Website
Contact
Anne Alexander Sieder
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stints as a bartender/waitress) from
about eighteen to twenty-eight. Somewhere in the middle there, I
moved to Rome, and learned how to speak Italian. About a year or
so after my return to the good ol´ US of A, I became a flight attendant
(mostly for the benefits). Shortly after becoming a “sky hostess,” I met
my husband and you know what happened from there. Hmmm.
It doesn’t take an M.A. in Finance to figure out I was not going to have
my pick of choice jobs.
| That doesn’t mean I didn’t try.
Nothing ventured, nothing gained. I figured the worst anybody could
say to me was “no, thanks.” Of course, I had some pretty particular
requirements for my new career as well. First and foremost, it had to be
something I enjoyed. Running a close second was it had to pay well.
I figured that although on paper, it didn’t look like I had a whole lot
to give, in reality I was a “diamond in the rough,” and wanted appropriate
compensation. (Okay, so I’m not short on self-esteem.) And
lastly, I wanted to be able to determine when and where I would work.
I did get some interesting offers…
the best of which was to be a Managerial Consultant/Trainer. Now,
before you get all huffy about a mere flight attendant teaching corporate
middlemen how to be better managers, you should know that I was a Chief
Purser. That means, I managed a staff of 18 and was responsible for
up to 400 lives during our nine hour flight. Now just imagine, if
you will, |
I'm the one on the bottom
left.
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400 people trapped in a metal
tube for hours on end. With out too much of a stretch you’ll understand
that I have dealt with just about every kind of situation known to man
or woman. I have had to wear the hats of many different people; Marriage
Counselor, Emergency Room Technician, Fire Fighter, Referee,
Substitute Mommy, Cook, Delegator,
Translator, Police Person, Trainer of Trainees, Interpreter, Liaison Between
Cockpit and Flight Attendants, Head of Entertainment, Motivator, and Smoother
Overer of “Things in General,” to name a few. If
I had accepted The Managerial Consultant position I would have had to travel
the world, going to different companies and doing one-week seminars with
their middle management. Tempting as that was, (not) I seemed to be caught
up in what the Germans call a “Teufl´s Kreis,” a.k.a a vicious circle.
Or as we Americans say, “jumping from the fire into the frying pan.”
Not easily discouraged, it seemed
my next best option was to think about self-employment. I considered
many things. At the top of my list was an American Gourmet Sandwich
Shop (only open for lunch). You know, the kind that sells grilled
eggplant and provolone panini or goat cheese, bacon and grilled vegetables
on salted foccacia. Desert was going to be my specialty. I
was going to show the Germans what “Authentic American Cheesecake” really
tasted like. I even had a name for my little deli, “Heaven.” I could
imagine the locals saying let’s go to “Heaven” for lunch. Unfortunately,
reality set in when I realized that I was going to have to get up at the
crack of dawn to shop and
prepare everything fresh for the
lunch crowd. I’m not really a morning person.
My next idea sort of happened by
default. I was talking to my uncle on the phone, bubbling over with
enthusiasm for my restaurant idea, (after all, I like to cook and I like
having people over for dinner…) when he asked how I was going to finance
my slice of “Heaven.” What, did he think |
Uhhhh . . . c h
e e e e s e . . . c a k e
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I was, an idiot or something?
Of course, I had thought this through. I was going to teach acting,
in small workshops to children and adults alike. There was a slight
pause when I told him this after which he asked, “Why don’t you just open
an acting school?” Well, you could have knocked me over with a feather.
Of course! Why hadn’t I thought of that?
I promptly set about preparations
for “Actreel Studios.” I hired a graphic artist for the logo, website,
letterhead, and business cards. Found space in which to conduct my workshops
and placed adverts in all the local papers. But after seven months
of advertising, I still only had a handful of interested people.
I changed my tactics and included a quote from Albert Einstein in my ads;
“Creativity is more important that Knowledge.” I thought this very
clearly (and cleverly) showed how acting lessons can improve a child’s
communication skills, creative thinking process, etc. When, after
another two months, I still wasn’t getting a big response, I once again
changed my ads and basically spelled out all the benefits of acting lessons
for children and adults. In spite of all my efforts and persistence, I
guess the Germans just weren’t ready for the idea of an acting school for
anybody other than those wishing for a career as a Thespian.
It was back to the drawing board.
I did as I always do when I want to learn about a new subject. I
ordered and read books; lots and lots of books. Amazon.com loves
me. Now, as you can imagine, there are plenty of books on the subject
of Entrepreneurism and I have probably read half of them. Books about
how to write a business plan, choose a location, entice clients, how to
network with your business card, how to open a franchise, books that teach
you what they don’t teach you at Harvard Business School, positioning books
(no, they have nothing to do with Karma Sutra) and guerilla marketing books.
And that was just the first week.
| What I discovered was this: almost
every venture has a large element of risk. The minimum cost for a
franchise that interested me, (remember my number one criteria for a job
was I had to enjoy it) was ten thousand dollars. That was before
I even rented a storefront and paid the necessary legal fees. It
just didn’t seem right. And, then I stumbled across a book entitled,
“The New Entrepreneurs,” by Rene Reid Yarnell. She introduced me to a new
style of operating a business (that’s been around for about fifty years)
called “Network Marketing.” Okay, okay, so you’ve heard of it.
Just bear with me and keep an open mind a little bit longer. (Remember
people who already know everything can’t learn anything new.) I have
to admit, I, too, was a bit skeptical, but since I had already paid for
the book, I decided to give it a read anyway. It was a real eye popper
for me.
I learned that network marketing
is nothing more than getting products to end users by eliminating the middle
men. In other words, there are no stores and no advertising.
So, all products are moved by word of mouth, which saves the company piles
of money, which they then pass on (in large part) to the people who saved
them so much money in the first place; the distributors. It makes
sense when you think about it. It’s a form a direct selling where
a lot of people are responsible for a small number of sales, unlike conventional
business where a few people are responsible for a lot of sales. |
Risk Taking . . . take
it!!!
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The University of Illinois has even
incorporated network marketing into their curriculum taught by Dr. Charles
W. King who was a professor at Harvard University. He used to give
lectures on it to students at Harvard eager to learn about a way of doing
business in which risk is low, rewards are high and the average person
who diligently works with one company can expect to be financially independent
in about five years. And, several Fortune 500 companies, such as Toyota,
Xerox, Texas Instruments, General Motors, General Electric, IBM, MCI, Citibank,
Coca-Cola, Gillette, and Whirlpool, to name a few, are opening up network
marketing divisions or manufacturing products for network marketing companies.
What all this says to me is that this style of doing business is coming
out of the closet and entering the mainstream.
| The great thing about it is that
you are your own boss. Most people work from home. So, in my
case, I’m always available and my little one is back to being a Mama’s
boy (Oh, jealous joy!). If the weather is beautiful you can
look in the mirror and ask your boss if you can take the afternoon off
to frolic in the sun. If your monthly check isn´t to your liking,
just berate yourself for not working hard enough. You get to choose
who you’re going to work with... I have actually turned people down
who wanted to join me because I didn’t think our personalities meshed.
On the other side of the coin, I´ve met and made friends with some
really outstanding people. I find network marketers in general to
be a very caring, open minded and charismatic bunch. The whole system
is based on helping others achieve their goals. Only by helping others
will you be successful, which is the way business should be, instead of
the “rat race” that most of us are familiar with.
The comforting thing for me was that
once I joined, I realized I was in business for myself but not by myself.
It was like purchasing a franchise without the huge cost. All the
support, merchandising, training, packaging, and payroll were included. |
Be your own boss
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When choosing a network marketing
company for yourself it is important to evaluate the following (as I did):
Is the company one of integrity? Do they sell high quality products that
are consumable? Is the company socially responsible? After
all, if they’re making buckets of money they ought to set up some kind
of charity for the less fortunate. Is the compensation plan simple
and does it compensate in real money (as opposed to company credits, etc.)?
It is important to find a company that compensates based on full wholesale
volume instead of personal volume. What is the company’s market potential
(what kind of growth can you expect from them in the coming years)?
Does the company stand behind its products with a money back guarantee?
Has the company been in business for at least five years? Many of
the established network marketing companies are even traded on the NASDAQ
which means they’ve opened their book-keeping records for review.
Network marketing may not be for
everyone. The work is very simple but not easy. Some people
may not like the fact that their future rests entirely in their hands.
In this business if you do nothing you earn nothing. People who seem
to do extremely well are those that are willing to learn, then become leaders
to their organization and pass on that information. The first year
is comparable to building a skyscraper; there is a lot of work with not
much to show for it. But, once the foundation has been laid, the
building seems to go up almost overnight. If you’ve done your job
right, and have taught your front line distributors how to be good leaders
the rewards are staggering and self-perpetuating. In fact, ninety
percent of people who make it through the first year rise to the top level
of compensation within their company.
Another bonus to the business is
that you can “take it with you” wherever you go. Have Internet ...
Will travel. That’s good news to a gypsy at heart like me.
But, the best thing about it is, if I don’t feel like working, I don’t.
Well, that’s enough for now. I’m off to the beach.
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Contact
Anne Alexander Sieder
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