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White
Paper:
Getting
the Business in Albania
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by Steve Williams
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An Entrepreneur Gets A Different
View of Business Practices
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| Doing business in
the developing world is essentially the same as in the industrialized world:
sell product, turn a profit, repeat. The differences lie in the
makeup of the costs of that product or service and what people will do
to make a profit. Foreign business practices and their sometimes
attendant vices are what make it difficult at least, and unprofitable at
worst. To make things interesting, there are also cultural differences
that show up.
In some cases, the cultural differences
lead to the different views of a business practice, like the view that
one does not have to pay taxes because the government collecting the money
steals it. The democracy loving American pounds his fist on the table
and says, “Pay the taxes and hold the stumpy bastards accountable!”
We know this is a sound principle, but it is rather impractical to implement
when you are in the middle of it and everyone else is propagating it or
apathetic. People evade every type of tax that is levied; some even
specialize in evading a specific tax. And there are myriad methods
to effect each kind of evasion.
Import Tax
Evasion
Customs evaders often work with two
invoices, the real one and one with a lowered price. The advancement
in color photocopier technology makes this job much easier. A burst
of greedy creativity can save an importer hundreds or thousands of dollars
in customs payments. Some suppliers are kind enough to provide two
invoices, saving time and energy in altering the original. And for
the smugglers who are too stupid to be creative, a little payola to a customs
agent gets good results, but the bribe is usually more than the cost of
getting someone to alter the invoices, therefore a smaller savings.
Also, the customs agents are occasionally watched. So depending |
Three
years ago Steve Williams, a US Citizen, moved to Tirana Albania with his
Albanian wife, whom he met in Minneapolis. He rented an office and
started a business selling backup generators to NGO's and Aid organizations.
He eventually learned to speak Albanian fairly well, he says. The couple
was there when downtown Tirana turned into a Media center because of the
American bombing of Belgrade, and they saw the refugees stream in from
Kosovo. Steve Williams and his wife are back in DC now. He is going to
grad school, and his wife works for Voice Of America.
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Steve Williams
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on the where in the cycle of anti-corruption
efforts he is caught, the unlucky evader who gets caught has to pay more
bribes or he could end up before a judge (who demands an even bigger bride)
or pay time to society.
Another way to evade customs is to
make the product look like something else that is taxed at a lower rate.
Cooking oil can be dyed to look like unprocessed vegetable oil. Unprocessed
oil gets into the country much cheaper than refined oil. The disguised
oil is taken across the border (with a fake invoice) and customs are paid
on it. It is delivered to the warehouse and allowed to sit for a
few days. The dye settles to the bottom and is siphoned off.
The oil is then bottled. This scam works especially well on items
that need special analysis to determine its composition, like steel and
other building materials. This leads to concerns in the construction
industry: are the building contractors getting what they are paying for
and are the newly constructed buildings safe?
Sales and
Income Tax Evasion
Evading sales and income taxes usually
involve keeping a second set of books, or keeping books so slovenly that
they don’t accurately reflect reality. Again, a payment to the tax
auditor when he completes his review of your books can make his report
to his supervisors favorable. Some tax auditors offer their services as
tax consultants and will tidy up your books before they come to call in
their official capacity. The hazard to this system is knowing who
is keeping the real books. The owner might tell the bookkeeper to
keep a ‘tax’ set of accounts alongside the real books. Since the
bookkeeper is going through all the effort to make a believable second
copy, he may make a third ‘owner’s’ copy.
These savings can be the difference
between a competitive and non-competitive business. In Tirana, an
American was importing chicken legs from the U.S. He bought directly
from a processing plant with which he established a good relationship.
He was also an agent for a shipping firm and got the cheapest freight possible.
His Albanian partner had a trucking company that moved the containers from
Greece to Albania. He had done everything to get his product to market
at rock bottom prices. Well, everything except evade taxes.
His Albanian competitors would buy
American chicken legs from Greek importers who were taking a mark up on
product and freight. The Albanian chicken sellers were able to under
cut the American on price anyway. And in a market as price conscience as
Albania, the American’s chicken stayed in the freezer while the untaxed
chicken flew out the door, figuratively speaking.
The general idea is don’t compete
on price unless you have a super low price supplier you can protect.
Your total cost has to be lower than your competitor’s total costs minus
taxes. If this is the case, it might work, but watch out for the
pirates.
| Pirating
Existing Products
Pirates make copies of existing products
that are either an obvious copy with sufficient quality at a low price
(like software and music) or a covert copy, usually of inferior quality
but at the same price as the original (common for cigarettes, food and
clothes). The pirate might be a legitimate producer during the day
and only turn to pirating during the second or third shifts.
Packaging for covert pirate copies
are usually made at state-owned or private-printing houses will do up whatever
kind of label the client orders. He can bring in a label from a bottle
of Coke or a pack of Marlboro’s and the printer will make a perfect copy.
For the pirate with more time than money, he might collect empties, wash
them (or not), fill and cap. This is especially common with bottled
water. Other items that are locally copied are cigarettes, CD’s,
cassettes and cooking oil. Pirated clothes and shoes are popular
pirate imports.
How the pirate gets his goods into
the country and how he keeps his books is probably a whole new series of
scams waiting to be unraveled. |
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