I
bet there are a lot of people who still believe that Paris is the most
expensive city in the world! I can prove
to you that by taking tips from the French themselves, residents of Paris,
and visitors alike, can take advantage of what Parisians do everyday: be
chic in appearance and actions.
It’s certainly
true that you can limit your shopping to the posh streets of Paris and
stick to such global brands as Hermès, Vuitton, and Dior, but you
will only end up buying what you find in other major financial capitals.
You certainly won’t have the kind of fun that comes from venturing off
the beaten track.
Location and
timing are crucial aspects of shopping for the best deals in Paris.
Some of the best deals are in the least expected places. For instance,
if you shop at an open-air food market, it’s a good idea to go mid-week
when it is less crowded and the prices are lower. Make a point of
shopping a half-hour before the market shuts down (12:30 p.m. instead of
1 p.m.), because the stall keepers will often offer some great bargains
to unload leftover merchandise.
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If
you shop the Paris Flea Market, go early in the morning when you get the
pick of the best merchandise. The best day of
the week to shop is on Monday, when dealers want to unload all the weekend’s
unsold merchandise. If you don’t speak French and don’t know your way around
the Flea Market (the largest in the world), it’s a good idea to go with
someone who is bilingual. Visitors to Paris can easily acquire a
professional shopper, someone who is bilingual and who can and can later
help ship your treasures home.
The Paris Flea
Market remains the best place to buy antiques in Paris, because it is virtually
a “free-trade zone” at the gates of Paris, in a working-class district,
where the rents are low, and the merchants manage to avoid paying lots
of taxes. This is because they run a primarily cash-driven business.
Don’t want to walk around with a wad of cash? Have no fear. You can
go
to various change outlets and obtain cash against your credit card. Or,
if it’s a big purchase item, your professional shopper will put a hold
on an item, suggest you leave a small cash deposit, and pay the balance
later on. Visitors can even wire transfer the balance.
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Do
bring a tape measure to the market, as well as swatches of material.
This way, if you decide on a wonderful find, you’ll know that when it arrives
at your house, it fits into your décor and doesn’t overwhelm the
room. When it comes to small items, it’s good to carry them on the plane.
Take a suitcase with a smaller suitcase inside, so you have room to carry
your treasures home.
Be open-minded
when you shop in Paris. You never know when a bargain will turn up,
much less where. For instance, you don’t have to buy your wines at
the most expensive shops in Paris. You can easily find delicious
Bordeaux wines in the Monoprix chain, or at the Carrefour or Auchan hypermarkets
at the gates of Paris. There are also wonderful market streets in
the city, such as the Rue Mouffetard and the Rue Montorgueil, where you
can find specialist wine shops with wonderful vintages. I know of one,
where the merchant has a lovely poem tagging each vintage that he has tasted!
Food markets
are not just for selling food — they also have merchants that sell wonderful
fashion accessories, including handbags and carry-on luggage, as well as
scarves and even cashmere pashminas. Last year, I purchased a lovely
lined raw silk turquoise tunic and a shocking pink cashmere and silk pashmina
at my local market on the Boulevard de Grenelle for less than half of what
I might have paid in a department store. Many of these merchants
import directly from India and Nepal, bring back the merchandise in a suitcase,
and sell it in an open-air market, thus saving on a middleman or two.
Okay, so it isn’t the Galeries Lafayette — but isn’t this more fun?
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I
also am a big fan of the Monoprix chain where under a single roof you can
find all sorts of goodies ranging from gourmet food gifts to lovely silk
scarves that are virtually Hermès knockoffs.
On my most recent trip, I bought some lovely matching bras and panty sets
on sale, fine cotton ribbed socks and some lipstick by the same company
that makes Chanel products for half the price. If you have long hair
that you like to tie back in a bow, or wear with a headband, Monoprix is
also your best bet for both quality and price. Even their sweaters and
jeans are nice for casual wear, and their children’s clothing is definitely
worth looking at. Best of all, the size of these stores, which are
in every arrondissement in Paris, makes it a pleasure to visit, unlike
department stores, which tend to be exhausting.
Most people
don’t realize this, but thirty percent of the retail sales in Paris is
done during a six-week biannual period called “les soldes.” They
usually start the first week in January and in the second week in June.
If you are enterprising and love French clothes, try to schedule a week
in Paris to get the best deals on designer clothes and accessories.
Or, if you can’t schedule in a trip during those times, head for the designer
resale shops where you can find gently used clothes and accessories by
Louis Vuitton, Chanel, Yves St. Laurent, and Sonia Rykiel, to name a few.
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While
many would argue that Paris is a woman’s city, don’t think the needs of
men are overlooked. Not only are there wonderful
discount designer men’s wear stores, but there are shops selling fine custom-made
shirts for less than $100, and ready-to-wear shirts for less than $35 sewn
with finest Pima cotton. The discerning man will also be delighted with
the selection of stores selling cigars, desktop accessories, sailing gear,
fishing gear and gourmet cookware.
So what’s the
down side of shopping in Paris? Two things: the sizes do run smaller
than those in North America or the United Kingdom. The sales help can often
be indifferent and even rude. To brace yourself for shopping in Paris,
try to be as chic as some Parisians — while you don’t have to dress to
kill, it’s a good idea to dress smart, and favor slacks and blazers over
jeans and sweatshirts or tee shirts. Women should make up lightly,
and men should be well groomed.
Keep in mind
basic shopping etiquette. “Bonjour, s’il vous plait, and merci, au revoir”
go a very, very long way. When in doubt, ask “parlez-vous anglais?” When
you walk into a shop, avoid touching the displays. Ditto for fine food
stores, such as Fauchon, unless it’s very clear that it’s self-service.
There’s nothing more gauche than walking into an antique store with a backpack.
Why, pay attention
to all these niceties? It so happens that in France, a shop isn’t a moneymaking
machine, but an extension of the storeowner’s personal space. Shopkeepers
are watchful and tend to favor their regular customers over walk-in trade.
Many have invested their life-savings into their small operation, and barely
break even. But they are passionate about what they do, whether it’s offering
homemade chocolate shaped into a colorful painter’s palette or an Eiffel
Tower, or selling a custom-made hat that makes you feel like Greta Garbo
or Audrey Hepburn. Often their mouthwatering displays are works of art
in themselves. I have stopped counting the number of times when I have
said the Flea Market is the only museum in the world where you can go shopping.
And all of these things make shopping like the French an unforgettable
experience, warranting many return visits to Paris.
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Rachel
Kaplan Rachel organizes specialist tours for singles, women, as well as
for corporate and non-profit organizations. If you have a tour
in mind, contact her via her website: frenchlinks.com
and she will make it happen in no time! Rachael is the author of several
best-selling books, including "Little-Known
Museums In and Around Paris" and the only electronic guide on shopping
in Paris, "Best Buys to French Chic in Paris." It’s the only guide on the
Net with prices in euros. She is also the President of "French
Links" and "British Links," two cultural tourism companies offering
art, history, antique buying, and shopping tours. A resident of Paris since
1994, she is thrilled to be doing what she loves best and sharing it with
her guests from all over the English-speaking world. She has published
in Travel & Leisure, National Geographic Traveler, Paris Notes, Avenue,
Art & Antiques and This City Paris magazines.
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Index ~ France
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