Come Celebrate in Fashion ! Colombia’s Fashion Extravaganza Marks its 25 Anniversary.
Imagine Medellin, Colombia—an amazingly beautiful city in its own right—a city already renowned for having the most beautiful women in the world. Now imagine that same city, with that same well-deserved reputation, but with the “beauty factor” cranked up a few notches. This is what you can expect at the end of each July, as the fashion industry from all over Latin America and from around the world flock to Medellin to attend or participate in Colombiamoda. Colombiamoda is the fashion extravaganza of the year for Latin America and the southern hemisphere. This three-day long fashion exposition is certainly the most significant and well attended fashion event in all of Latin America, with over 600 exhibitors from over 40 countries and thousands of attendees from around the world. Created to promote the fashion and textile industry in Colombia, as well as that of Latin America and the world, Colombiamoda is a showcase for designers, manufacturers, buyers, entrepreneurs, investors, and anyone interested in current fashion design and marketing… Want to be ahead of your game in fashion, whether “in the business” or simply as a consumer ? Attend Colombiamoda ! Colombiamoda is celebrating their 25th anniversary and the festivities will be held from July 23 through July 25, 2013.
Located in the 130,000 square foot Hotel Plaza Mayor Convention Center, the exposition in recent years has been expanded to include not only clothing, but shoes and leather goods, accessories, and jewelry. As such, in addition to the central convention hall, there are several side pavilions operating simultaneously, focusing on areas of special interest or service for the attendees. A sampling of a few of these side venues includes beach and swim wear, children and infant clothing, jean and denim wear, “urban” fashion, an entrepreneurs meeting area, and a press room/Proexport business area, as well as rooms for lectures, seminars and presentations by name brand designers and fashion industry experts. Organized and operated by Inexmoda, Colombia’s institute and authority for fashion design and export,
Colombiamoda is the second largest event in Medellin, next to the Flower Festival. The textile, clothing, and fashion industries are of major importance to the Colombian economy, particularly in Medellin. These industries account for more than 30% of the total employment for Medellin, supporting more than 40,000 direct and 140,000 indirect jobs. Additionally, Medellin accounts for more than 50% of total exports in the clothing and textile manufacturing industries, Colombia-wide, and is therefore considered Colombia’s textile and clothing export center. Internationally recognized name-brand clothing that is manufactured in Medellin include Avirex, Brooks Brothers, Burlington, Byford, Daniel Hetcher, DKNY, Dockers, Eva Picone, Farah, Gymboree, Hanes, Hue Charter Club, Hush Puppies, Kathie Lee, Levis, Little Me, Liz Claiborne, Mothercare, Nautica, Nine West, Oscar de la Renta, Pex, Ralph Lauren, Slates, Sock Shop, Timberland, and Tommy Hilfiger, to name a few. Colombia currently exports textiles and clothing to Canada, Costa Rica, Ecuador, several European nations, Mexico, the USA, and Venezuela. Due to extremely attractive business incentives and opportunities and the low cost of labor and doing business in Colombia, there are more and more new companies each year looking to Colombia for their manufacturing needs. Colombiamoda IS the showcase event for the continuing success of Inexmoda’s amazing and well organized marketing, and promotion efforts. So whether for fun, pleasure, or profit, Colombiamoda is an event well worth attending. experience something different—whether “strutting your stuff” or watching others strut theirs—Colombiamoda is the place to be!
Statistics from Colombiamoda 2012.
18.197 national and international visitors attended Colombiamoda in 2012, 17% more than 2011.
1.677 international buyers, from 46 countries – 19% more than 2011.
18.100 people went to the Knowledge Pavilion Inexmoda-UPB where 24 presentations were made
More than 30.000 people, went to the runways.
Tourism in the city, also benefited from Colombiamoda, during the first Tradeshow day where the hotel occupancy reached an average of 92% compared to 91% in 2011.
This article has been updated from its original publication – http://www.escapefromamerica.com/2011/04/colombia-moda/