| He’s
big, he’s bad. He sidles up to you on an otherwise deserted street and
growls: “Your phone or your life.”
This alternate
take on the highwayman’s traditional choice for his victim—life vs.
money—has probably not yet been uttered, at least not in this country.
But it may not be far off.
Japan, as it
so often does with things electronic, has taken the lead in exploring the
possibilities of “e-cash” as the preferred form of retail transaction.
Increasingly, that brings into play an interface between the ubiquitous
cell phone and the bits and bytes that pass for a medium of monetary exchange
these days.
Modern life
is, to a large extent, about convenience and saving time. Take dining
out, for example. You eat, you chat with your companions, you conduct
a business deal, whatever. Then, at the end, you have to settle your bill.
This takes time. It has to be brought to you, then you have to wait in
line at the register, then you have to wait some more while your credit
card is processed, or submit your PIN for a debit card, then you have to
sign. |
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Suppose
you could just get up and walk out of the restaurant, pausing only long
enough to wave your cell phone at the check-out desk. In a growing number
of establishments, that’s exactly what you can do in Japan today.
All you
need is an e-cash card or a properly equipped cell phone. These smart
cards and phones feature built-in antennas and integrated circuits that
allow for the transmission and receipt of electronic signals. When you
swipe one of them near a compatible scanner, e-money is deducted from your
account—which can be replenished with paper money at thousands of automated
docking stations around the country (reverse ATMs), or over the Internet
with a credit card.
What began
four years ago as a time-saving alternative payment method for high-speed
rail commuters has rapidly morphed into a staple of Japanese life. An estimated
15 million people (projected to reach 40 million by 2008) now use e-cash
for 15.8 million transactions per month, a 100% increase over 2004. E-cash
is accepted by a wide range of retailers, including convenience stores,
restaurants, department stores, newsstands, electronics dealers, furniture
stores, and supermarkets. |
| There
are even vending machines where a wave of the hand will net you a Coke.
Many shoppers are thus able to leave home with nothing in their pockets
but their cell phone.
Time savings
can be significant, especially in a crowded restaurant at lunch hour or
in a supermarket. One study indicates that supermarket shoppers save a
minimum of 10% of their time over those who pay with cash, and even more
over those who pay by credit card.
In the confident
words of Makoto Yamada, an executive at bitWallet, Inc., the country’s
largest virtual money service, “Japan is moving toward the cashless society.”
Will the concept
make its way across the Pacific? That’s a good question. It might seem
like a no-brainer, given the speed with which Internet e-commerce has been
accepted in the U.S. But there are other considerations.
For one thing,
the American consumer is hooked on debt, with credit cards playing a major
role. E-cash is, in a way, the opposite of a credit card. As with a
debit card, you have to prepay for your purchases. Whether the domestic
buyer is going to want to take a further step away from his or her “buy
now, pay later” mentality remains to be seen.
Another stumbling
block is philosophical. Privacy is a strongly held traditional value in
the States, unlike Japan, and Americans are acutely aware that every day
more and more of it is being stripped away. Many will see the rise of e-cash
as just another way of letting the government/corporate complex know what
you’re doing and where you’re doing it.
It isn’t only
drug dealers and burglars who benefit from the existence of cold, hard
cash; it’s everyone who appreciates the value of being able to conduct
transactions in private, with no paper trail, when the need arises. |
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Could
there be a way around this objection? The answer, satisfyingly, is yes.
Anonymous e-cash is not just a possibility, it’s here. And it’s been here
for a decade.
Microsoft,
for instance, was issued a 1998 patent for technology that allows e-cash
transactions to remain anonymous. I.e., it lets consumers spend their e-money
without the bank or other repository being aware of the specifics, including
user identity. Such is the general mistrust of Microsoft, however, that
at the time Chris Oakes warned in Wired that “the development raised speculation
about . . . whether the patent could be an effort to stymie the proliferation
of anonymous cash.” Oakes went on to write that “No patents in the area
of anonymous micropayment are fundamental enough to make all businesses
dependent upon one company’s technology.”
No Microsoft-type
suspicions attached to DigiCash, founded in the early 1990s and the acknowledged
pioneer in the field.
How DigiCash’s
system works is too technical to explain in depth, but it basically
uses public-key cryptography (the public-private key pair system employed
by PGP, for instance) to anonymize a transaction. |
| In
essence, it boils down to this: The user spends e-coins issued by his participating
bank, which supplies them to him without knowing where they are going.
The accepting
merchant knows only that the bank stands behind the e-cash, without
knowing the identity of the buyer. Each step in the process is fully encrypted
and secure.
So how come
we haven’t heard more about this? Well, unfortunately for lovers of the
concept, DigiCash filed for Chapter 11 in September of 1998, and no one
else has stepped up. Hmmm, maybe Microsoft never intended to market their
product after all.
This makes
the future of DigiCash, or some similar form of anonymous electronic money,
murky
indeed. Even absent an MS conspiracy, it still requires an intricate
arrangement among consumer, bank, and merchant that must be agreeable to
all. But beyond that, there’s the problem of government (isn’t there always?).
Washington
loves the idea of a cashless society, provided it isn’t one that comes
with privacy attached; there’s that misbegotten drug war to fight, y’know.
Thus we can be pretty sure that anonymous e-cash transactions will be resisted
by the feds, and perhaps prohibited by law.
Steven Levy
envisioned a rosy future in Wired in 1994, one which will “shatter the
Orwellian predictions of a Big Brother dystopia, replacing them with
a world in which the ease of electronic transactions is combined with the
elegant anonymity of paying in cash.”
But will we
ever get there? Right now, chances don’t look especially good. |
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