Escape Artist, SA
Media Terms and Conditions
Effective: 2010/01/01
The organization/corporation/individual
(“Advertiser”) contracting
for advertising via the internet, ad placement,
and/or interactive platforms, including
web sites and handheld wireless devices
(collectively, “distribution”),
of ads, sponsorship activation, program
content and/or other content (collectively,
“Ads”) described on (1) the
Media Order, and (2) all subsequent media
orders, and Escape Artist, Inc. and the
entities distributing such Ads (collectively,
the “Company”), hereby agree
to be bound by the following terms and
conditions:
1. BILLING AND PAYMENTS.
(a) With approved credit
application Company will bill Advertiser
monthly or at the end of the media schedule,
using the current month, unless otherwise
provided on an Advertising Contract .
(b) Payment shall be made
in advance of the media start date unless
credit arrangements acceptable to Company
have previously been made in writing,
in which event payment shall be made no
later than 30 days after receipt by Advertiser
of an invoice (and affidavit of performance
if an affidavit is requested by Advertiser).
(c) Invoices shall contain
information with regard to the product
type, quantity, length, rate, and any
additional identification codes provided
by Advertiser and reasonably acceptable
to Company. Additional charges other than
for distribution of Ads may be itemized
on a separate invoice.
(d) Media Placement Affidavits,
when requested by Advertiser, shall state
dates and times taken from the official
log maintained by Company. When certified
by Company, such excerpts from the official
log shall be the affidavits of performance
and act as proof of performance.
(e) Advertiser agrees to
pay all amounts payable under this contract
and is liable for payments to be made
under this contract. The term “Contract”
as used herein shall include these Terms
and Conditions, the Media Order (including
any subsequent media orders submitted
by Advertiser following initial account
creation) and any content guidelines and
other terms and conditions provided to
Advertiser in writing, all of which shall
together constitute one agreement. Where
Advertiser is an advertising agency or
media buying service acting within the
scope of its agency, the person, firm
or corporation that authorizes advertising
agency to contract for the Ads covered
by this Contract shall be liable for all
such payments and fees in the event of
default by the advertising agency. Under
no circumstances shall Company be liable
for an amount owed by Advertiser to an
advertising agency acting for Advertiser
and Advertiser agrees to indemnify and
hold Company harmless from any such claim
made against Company by any such advertising
agency. Company shall have the right to
notify any of the foregoing parties of
all liabilities under and terms of this
Contract.
(f) Accounts not paid when
due shall be considered delinquent and
shall bear a service charge of the lesser
of 1.5% per month or the highest interest
rate permitted under applicable law on
the unpaid balance from the due date.
Advertiser shall reimburse Company for
all amounts incurred in connection with
collection activities, including, but
not limited to, collection agency charges
and costs, and attorney fees and costs.
2. TERMINATION.
(a) Company reserves the
right to cancel or suspend one or more
media orders of the placement of the Ad
or an agreement for continued placement
in its sole discretion. Company reserves
the right to immediately cancel this Contract
at any time upon notice, whether given
orally or in writing, (i) upon default
by Advertiser in the payment of bills,
(ii) for any other material breach of
the terms hereof, (iii) if Company determines
that an Ad or Ad Material fails to meet
Company, network or carrier content guidelines,
(iv) if an Ad or Ad Material violates
any federal, state or local law, rule
or regulation (“Laws”) or
(v) an Ad contains material that violates
the rights of a third party. Upon cancellation,
all charges for the distribution of Ads
completed hereunder and not paid shall
become immediately due and payable.
(b) Advertiser may cancel
the placement of Ads upon 14 days’
prior written notice to Company, to be
effective no earlier than 14 days after
the commencement of placement of Ads under
this Contract.
(c) If Advertiser cancels
this Contract or a media order, all discounts
shall be void and rates on the then current
rate card will apply to any Ads distributed
up to the date of cancellation. In addition
Advertiser will pay all non-recoverable
out-of pocket expenses incurred in connection
with any Ads, promotion, contest, sweepstakes
or other service provided to Advertiser
by Company (or any of its affiliates).
If Company cancels this Contract other
than for cause due to a breach by Advertiser,
Advertiser shall have the benefit of the
same discounts that it would have earned
had it been allowed to complete this contract.
(d) If Advertiser cancels
any special promotion, contest, sponsorship,
sweepstakes or other service provided
to Advertiser by Company (or any of its
affiliates), at Company’s sole discretion
any related discounts for Ads shall be
void and rates on the current rate card
shall apply to all Ads to which such discount
applied.
3. ADVERTISEMENTS
(a) Unless otherwise noted
on the media order, Advertiser shall furnish
all materials for Ads, including without
limitation photographs, images and information
(“Ad Material”) to Company
in a format and in accordance with specifications
required by Company. Advertiser shall
be responsible, at its sole expense, for
securing all rights, licenses, releases
and consents required in connection with
the production and placement of the Ads
and Ad Material, as well as providing
all necessary information as may be required
by applicable Laws and otherwise ensuring
compliance with Laws. . Company reserves
the right to reject or edit any such materials.
Advertiser shall pay all expenses incurred
in connection with the delivery of Ads
and/or Ad Material to Company, and with
the return to Advertiser, if such return
is directed on the media order or is otherwise
requested by Advertiser.
(b) Advertiser grants Company
the right to digitize, cut, edit, alter,
reformat, reclassify and modify the Ad
Material as required for technical and
practical purposes and for creating the
Ads, if applicable.
(c) For ALL Ads, Advertiser
shall deliver materials for Ads and placement
instructions to Company at least 48 hours
in advance of the scheduled commencement
date. If such materials and instructions
do not arrive at Company at least 48 hours
before the commencement date, Company
will use reasonable efforts to distribute
Ads received from Advertiser despite late
delivery, but shall not be liable for
the failure to distribute Ads due to late
delivery by Advertiser. Notwithstanding
the foregoing, if such Ads and instructions
do not arrive at Company at least 48 hours
before the commencement date, Company
may bill Advertiser for the time reserved
on the media order.
(c) Regarding text message
Ads, Advertiser shall deliver Ad Materials
in compliance with generally accepted
standards of good practice and according
to the parameters specified in Company’s
Text Message Content Specification, including
all applicable carrier requirements or
other parameters selected by Company via
a method selected by Company. The Ad Materials
shall be delivered in accordance with
specific market timelines and at least
48 hours in advance of the scheduled distribution
date. If such Ad Materials and instructions
do not arrive at Company at least 48 hours
before the distribution date, Company
will use reasonable efforts to distribute
Ads received from Advertiser despite late
delivery, but shall not be liable for
the failure to distribute Ads due to late
delivery by Advertiser. Notwithstanding
the foregoing, if such Ads and instructions
do not arrive at Company at least 48 hours
before the distribution date, Company
may bill Advertiser for the time reserved
on the media order or the minimum number
of text messages, if applicable.
(d) Notwithstanding anything
in this Contract to the contrary, Ads
provided by Advertiser are subject to
Company approval, Network Restrictions
and carrier guidelines. Company retains
a continuing right to reject or withdraw
any Ad Material submitted by Advertiser,
including but not limited to, the right
to reject or withdraw for unsatisfactory
technical quality, objectionable or unlawful
content, incorrect price or other incorrect
or inaccurate information, or in the case
of interactive platform advertisements
for unlawful collection or use of personally
identifiable information (“PII”
as defined below) as determined by Company
in its sole discretion. If any Ad is deemed
unsatisfactory hereunder, Company shall
notify Advertiser, and unless Advertiser
furnishes satisfactory material in a sufficient
amount of time in advance of placement
as determined by Company, Company may
bill Advertiser for the time reserved
on the media order.
4. RATES AND CHARGES.
(a) Company reserves the
right to increase rates at any time without
prior notice, but no such increases shall
be applied to distributions under an Media
order unless otherwise provided on the
Media order.
(b) Advertiser may contract
for distribution of Ads of various placements
subject to Company’s effective rate
card and only with prior Company approval.
(c) Ads distributed on other
platforms will be billed as part of a
package. To the extent that incremental
charges become due with respect to text
message Ads sold at a flat or package
rate (prepaid), such incremental charges
will be billed at actual, monthly cost.
5. FAILURE TO DISTRIBUTE.
If Company fails to distribute
any Ad as specified on an Media order,
due to public emergency or necessity,
force majeure, restrictions imposed by
law, acts of God, labor disputes, mechanical
or electronic breakdowns, or for any other
reason, Company shall, in its sole discretion,
offer Advertiser (a) comparable announcement
time on a substitute basis, or (b) a reduction
in the time charges equal to the amount
of money proportionally assignable to
such Ads not distributed.
6. ADVERTISING ON INTERACTIVE PLATFORMS.
In connection with customers
and potential customers obtained by means
of Ads on interactive platforms, Advertiser
will:
(a) use the contact information
provided by Company’s customers
solely for the purposes of providing such
customers with communications they have
specifically opted-in to receive, provided,
that when a customer is given the option
to opt-in, Advertiser shall (i) clearly
inform the customer regarding the uses
to which such contact information shall
be made and (ii) make reasonably available
to such customer the privacy policies
to which such information shall be subject;
(b) not disclose, sell or
share any personally-identifiable customer
information to any third party;
(c) respond to all customer
inquiries promptly and efficiently;
(d) comply at all times
with customer contact guidelines, if any;
(e) ensure that any customer
who requests a “do not call”
or equivalent listing is immediately removed
from all call lists and follow-ups;
(f) cease all contact with
any customer immediately upon request
from such customer or Company;
(g) transmit all contact
data securely and keep all contact data
in a secure environment and otherwise
be respectful and protective of customer
privacy in all respects; and
(h) comply with all other
applicable carrier, network and Company
guidelines.
In addition, communications
made by Advertiser to Company’s
customers in accordance herewith:
(A) shall only promote the
products and services of Advertiser that
are promoted by Advertiser on Company’s
interactive platforms at the time of such
communications and;
(B) shall not include any
advertisement, sponsorship or promotion
of or by any party other than Advertiser.
Further, any communications between Advertiser
and the customers or potential customers
are subject to the reasonable approval
of Company. Nothing in the foregoing shall
prevent Advertiser from creating lists
of, or to market to customers who have
independently contacted Advertiser regardless
of whether they had previously used any
of Company’s interactive platforms.
7. INDEMNIFICATION; LIMITATION OF LIABILITY.
(a) Advertiser shall indemnify,
defend and hold Company and its parent,
subsidiaries, affiliate companies, agencies
and service providers and their respective
directors, officers, employees and representatives,
from and against any and all claims, suits,
actions, damages, liabilities, judgments,
losses, assessments, interest charges,
penalties, costs and expenses (including,
attorney’s fees and disbursements)
arising out of or relating to (i) the
creation or production of Ads provided
and/or authorized by Advertiser; (ii)
the distribution of the Ads and the products
and services they advertise, (iii) the
Ad Material provided by Advertiser, and
(iv) any breach by Advertiser of this
Contract or any of Advertiser’s
representations or warranties hereunder.
Where Advertiser is an advertising agency,
such advertising agency and the person,
firm or corporation that authorizes such
advertising agency to contract for the
Ads covered by this Contract shall be
jointly and severally liable for all indemnification
obligations in favor of Company hereunder.
The foregoing representations, warranties
and indemnities shall survive the completion,
cancellation, or termination of this Contract.
(b) Notwithstanding anything
in this Contract to the contrary, the
sole remedies available to Advertiser
for a breach of this Contract, for any
other claims arising out of the negotiation
or performance of this Contract or out
of the distribution of the Ads provided
by Advertiser shall be (i) substitute
distribution of Ads or program material;
or (ii) a refund of amounts paid by Advertiser
for the unfulfilled portion of this Contract.
IN NO EVENT SHALL COMPANY
BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL,
INCIDENTAL, SPECIAL, PUNITIVE, OR OTHER
DAMAGES (INCLUDING, WITHOUT LIMITATION,
DAMAGES FOR LOSS OF BUSINESS PROFITS,
BUSINESS INTERRUPTION, GOOD WILL, OR OTHER
PECUNIARY LOSS) ARISING OUT OF THIS CONTRACT
OR BE SUBJECT TO EQUITABLE REMEDIES OR
INJUNCTIVE RELIEF.
8. WARRANTIES.
(a) Advertiser represents
and warrants that (i) Advertiser has the
right to enter into this Contract and
that where Advertiser is an advertising
agency or media buyer, that Advertiser
has the power and all authorizations necessary
to conclude this Contract for and on behalf
of the Advertiser; (ii) no part of the
Ad Material provided by Advertiser shall
infringe the copyright, ownership or authorship
of any third part, or the right of publicity
or privacy or other personal right of
any third party; (iii) all Ads shall be
free and clear for distribution without
further payment of copyright or other
fees or obtaining any consents or approvals;
(iv) that the Ads are not defamatory,
libelous, pornographic, obscene or otherwise
unlawful; (v) Advertiser has the sole
right, title, and interest, or that Advertiser
has written permission, to make use of
the name, logos and trademarks of the
entity under which Advertiser advertises
and does business; (vi) Advertiser has
a reasonable basis for all claims made
within the Ads, possesses appropriate
documentation to substantiate such claims
and shall fulfill all commitments made
in its campaigns, and that all product
information it provides is truthful, accurate,
and complete, and is not misleading in
any way; (vii) any collection or use of
data arising from the advertisement is
done in compliance with Advertiser’s
privacy policy; (viii) all Ads comply
with all Laws and all applicable network,
carrier and Company guidelines; and (ix)
Advertiser shall not use Company’s
short code or keywords except as permitted
by Company in connection with the applicable
Media order.
(b) Company hereby disclaims
any and all warranties, including, without
limitation, any warranties of merchantability,
and fitness for a particular purpose or
other warranties arising by usage of trade,
course of dealings or course of performance.
Without limiting the foregoing, Company
specifically disclaims any warranties
relating to the effectiveness of any Ads
distributed pursuant to this Contract
and does not guarantee any financial benefits
to Advertiser by virtue of distributing
Advertiser’s Ads. Company does not
warrant or guarantee customer response
rates or the ability to convert responses
into sales. Company does not warrant or
guarantee the profile or demographics
of a respondent.
9. CONFIDENTIAL INFORMATION.
Company and Advertiser each
agree to protect all “Confidential
or Proprietary Information” provided
by one party to the other or obtained
in the performance of this Contract, and
not to publish or disclose the other party’s
Confidential or Proprietary Information
to any third party without the other’s
written permission. Company and Advertiser
agree to take commercially reasonable
steps to protect the other party’s
Confidential or Proprietary Information,
which steps shall include no less than
the degree and level of care with which
it protects its own proprietary information.
Advertiser will identify its Confidential
or Proprietary Information in writing
to Company within 14 days of disclosure,
unless the material is identified as confidential
or proprietary when delivered. Company’s
Confidential or Proprietary Information
shall include all information that should
reasonably have been understood by Advertiser
because of legends or other markings,
the circumstances of disclosure, or the
information itself, to be proprietary
and confidential to the disclosing party
regardless of whether such information
is marked “Confidential.”
Each of Company and Advertiser agree to
use the Confidential or Proprietary Information
solely for the purposes of performance
under this Contract and shall confine
the knowledge of such Confidential or
Proprietary Information only to its employees,
agencies and other representatives requiring
such knowledge and use in the ordinary
course and scope of their jobs. However,
the receiving party may use or disclose
information that is or becomes publicly
available through no act of the receiving
party, is already lawfully in its possession,
is required to be disclosed by law, is
independently developed by it, or is lawfully
obtained from third parties. Advertiser
shall not issue any press releases relating
to this Contract. Company’s rates,
personally identifiable information (“PII”)
of Company’s opt-in email subscribers
and all Escape From America email subscribers,
and all response rates and other patterns
of customer behavior associated with interactive
advertisements constitute “Confidential
or Proprietary Information” pursuant
to this paragraph. As used herein, PII
shall mean any personally identifiable
subscriber data including, without limitation,
names, addresses, telephone numbers (including
any telephone number assigned to a mobile
or wireless handheld device), social security
numbers, PIN numbers, credit card or bank
account numbers, email addresses and billing
addresses. To the extent Advertiser receives
PII from or about Company’s subscribers,
respondents to interactive functionality
in Ads, email users or the numbers of
email Subscribers through the performance
of its obligations under this Contract,
Advertiser will use such information solely
for purposes of responding to or fulfilling
the specific customer-initiated transaction
(i.e., customer request for information)
through which such information was obtained.
As between Company and the Advertiser,
all PII and email subscriber are and shall
remain the exclusive property of Company
or carrier and Advertiser does not have
and will not acquire any right, title
or interest therein. Advertiser will not
retain or use such PII. E-mail subscribers
or Company confidential information for
any other purpose unless it receives the
customer’s separate prior written
or electronic consent to do so. Advertiser
will not disclose such information to
any third party without the customer’s
separate prior written or electronic consent.
Advertiser agrees to display its privacy
policy in a readily accessible and conspicuous
location and to take reasonable steps
to enable customers to access Advertiser’s
privacy policy. Advertiser agrees to comply
with all applicable privacy laws.
10. General.
(a) Company’s obligations
hereunder are subject to all Laws now
enforced or which may be enforced in the
future, and applicable network and carrier
guidelines, now enforced or which may
be enacted in the future.
(b) This Contract, including
the rights under it, may not be resold,
assigned or transferred by Advertiser
without first obtaining the written consent
of Company; nor may Company be required
to distribute the Ads hereunder for the
benefit of any advertiser other than the
party named on the Media order. Any resale,
assignment or transfer prohibited hereunder
shall be null and void. Failure of Company
or Advertiser to enforce any of the provisions
herein shall not be construed as a general
relinquishment or waiver as to that or
any other provision.
(c) Company shall exercise
normal precautions in handling of property
and mail, but assumes no liability for
loss or damage to Ad Material and other
property furnished by Advertiser hereunder.
Company will not accept or process mail,
correspondence, or telephone calls in
connection with distribution of Ads hereunder,
except as expressly provided under any
fulfillment services contract or attachment
signed by the parties.
(d) All production materials
provided by Company and used in program
and Ads are and remain the exclusive property
of Company unless specifically noted on
the Media order or in a contract for production
services between Company and Advertiser.
(e) Company shall only recognize
agency commissions that conform to industry
standards and practices.
(f) This Contract contains
the entire agreement between the parties
relating to the subject matter hereof,
and no change or modification of any of
its provisions shall be effective unless
made in writing and signed by both parties.
These Terms and Conditions apply to all
Media orders entered into by Advertiser.
(g) This Contract shall
be interpreted, governed and construed
in accordance with the laws of the State
of Nevada without regard to its principles
governing conflicts of law. All disputes,
controversies or claims that relate in
any way to this Contract will be resolved
by arbitration in Las Vegas, Nevada in
accordance with the Commercial Arbitration
Rules of the American Arbitration Association.
The award by the arbitrators shall be
final, and may be enforced in any court
having jurisdiction. Further, no action,
regardless of form, arising out of or
relating to the transactions under this
Contract, may be brought by Advertiser
more than 120 days after the occurrence
giving rise to such action.
(h) Nothing in this Contract
shall constitute a partnership or joint
venture between the parties or constitute
either Advertiser or Company as agent
of the other for any purpose whatever.
(i) Advertiser agrees that
Company may identify it as an advertiser
of Company in client lists and other marketing
materials. Any other uses of Advertiser’s
name or Advertiser’s trademarks,
service marks and/or logo by Company shall
require Advertiser’s prior written
consent, provided that if Advertiser consents
to Company’s use of any materials
pursuant to this Section, Company may
reuse such materials in the same manner
and for the same purpose without again
seeking Advertiser’s consent.